Blending Soul Biżuteria Modowa - Elaine Shiu Yin Ning

Projekt Blending Soul Biżuteria Modowa autorstwa: Elaine Shiu Yin Ning zdobył cenioną i bardzo prestiżową nagrodę Żelazna Nagroda A' Design Award 2020 w kategorii konkursowej: Biżuteria.

ŻelaznaBiżuteria· 2020

Blending Soul Biżuteria Modowa

Projektant: Elaine Shiu Yin Ning

Klient: Ejj Jewellery

Zwycięzca Żelazna Nagroda A' Design Award w kategorii: Biżuteria

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Kolory

Projekt

O projekcie Blending Soul Biżuteria Modowa

Elaine Shiu wykorzystuje technologię druku 3D, aby naśladować koncepcję murów Zakazanego Miasta za pomocą prostego i nowoczesnego chińskiego węzła. Złoty wzór ma starożytne znaczenie, a wraz z kontrastującym żywym niebieskim tłem tworzy modny produkt, który reprezentuje zarówno starożytne, jak i współczesne Chiny.

Wyróżnienie

O nagrodzie Żelazna Nagroda A' Design Award

Blending Soul Biżuteria Modowa to laureat Żelaznej Nagrody A' Design Award, prestiżowego wyróżnienia przyznawanego dobrym projektom, które spełniają zawodowe i przemysłowe wymagania oczekiwane od dobrze zaprojektowanych dzieł. Laureaci Żelaznej Nagrody wykazują wielką biegłość, wysoką specjalizację, fachowe zrozumienie i zdolności twórcze ich autorów. Blending Soul Biżuteria Modowa ma być wysoko cenionym, podziwianym i drogim sercu dziełem, które jest praktyczne i innowacyjne. Ten projekt nagrodzony Żelazną Nagrodą A' Design Award integruje najlepsze praktyki branżowe i ma kompetentne cechy techniczne powiązane z wiedzą fachową i talentem. Dzięki starannemu wykonaniu Blending Soul Biżuteria Modowa cieszy się szacunkiem, a jego zadaniem jest zapewnianie poprawy jakości życia, która pomaga uczynić świat lepszym miejscem.

Za kulisami projektu

Pakiet prasowy

Autorzy, członkowie zespołu i szczegóły techniczne podane przez projektanta.

Unikalne Cechy: The golden walls carries ancient meanings, and the contrasting vivid blue background culminates into a fashionable and trendy product combining traditional Chinese culture with the modern.
Wymiary i Opakowanie: 5cm x 6cm
Tagi: Great Wall, 3D printed, Ejj, HK, HKdesigner, Chinese, Western, Blendingsoul
Technologia Produkcji: 3D printing, 925 silver with 22K gold plated.
Wyzwanie Projektowe: During the product development, there are lots of challenges to face on. For most fashion jewellery products, most of them are in gold, silver and rose gold. To achieve the ideas of blending Chinese and Western culture, I applied fashion blue color on the earrings. It is a difficult part as I never apply a special color directly on the product instead of using different color stone. After studying the process of 3D printing for a few months, I successfully applied the exact color on the earrings.

Moreover, as the products are new not only to the retail customers but also to the buyers. We need to spend extra time explaining the ideas behind the products and also the process for the production. Some of the customers are curious if the blue color will be off after certain of time, what kind of materials are the blue color made of etc. We need to educate them by preparing different videos and special leaflets as well.
Badania: Chinese culture is one of the world's oldest cultures, originating thousands of years ago. It is mysterious for not only foreigners but also to Chinese themselves. There are too many stories behind the history and it is not that easy for all of us to read through.

Therefore, I took a visit to the "Forbidden City" and "Great Wall of China '' in Beijing. During the visit, I got inspiration from there and decided to input those elements in my design products. As a Hong Kong fashion designer, I usually represent Hong Kong to participate in different worldwide Fashion Week. Through the opportunities, it is a good way to promote and to show the beauty of the Chinese culture.

In the design, I choose blue as the main color which is a blending of Chinese and Western culture. As many of us will identify China as red, therefore, I would like to present a fashion blue color can be also applied on the elements of the Forbidden City. As well as matching with the golden wall. Other than that, I utilized Italian 3D printing technology to create and conceive the concept with a Chinese knot that is simple, yet modern.

Launching the product in Hong Kong, Shenzhen, Shanghai, Beijing, London, New York Fashion Week in 2019. It received highly recommendation by different media e.g. TV, Magazine etc. It was also chosen by the Chinese government to exhibit in one of the yearly biggest cultural events 「文博會」.

In conclusion, this product can successfully achieve the purpose for the product which is blending the Chinese and Western culture. This is a good start and I believe that this blending idea can inspire designers to create more special pieces in the future.
Inspiracja: Forbidden City in Beijing (China)
Czas Trwania Projektu: Designer started the project in May of 2019 and completed the final design in Italy in during July 2019. The product was exhibited in Hong Kong, Shenzhen, Shanghai, Tokyo, New York Fashion Week in 2019.
Przebieg Działania: The product is usable which concerned with allow users to effectively and efficiently achieve their end objective with the fashion jewellery like matching in daily.

The product is also valuable. It delivers value not only to the business which creates it but also to the user who buys or uses it.
Patenty: "Trademark (2018) Ejj Holding Limited"
Autorzy Zdjęć: Image #1 : Creator (Director) Elaine Shiu, Blending Soul, 2019
Image #2 : Creator (Director) Elaine Shiu, Blending Soul, 2019
Image #3 : Photographer (Creative Team) Sunny Yuen, Modelling, 2019
Image #4 : Photographer (Creative Team) Sunny Yuen, Modelling, 2019
Image #5 : Photographer (Creative Team) Gratiano Wong, Modelling, 2019
Document: MODEL RELEASE AGREEMENT (Chong Ka Wai)