Grand Egyptian Museum Identidade Corporativa por Rana Gaber

O design Grand Egyptian Museum Identidade Corporativa por Rana Gaber é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Ouro na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

OuroGráfico· 2020

Grand Egyptian Museum Identidade Corporativa

por Rana Gaber

Cliente: Rana Hossam

Vencedor do A' Design Award de Ouro na Categoria Gráfico

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Cores

O Design

Sobre Grand Egyptian Museum Identidade Corporativa

O Grande Museu Egípcio é uma identidade corporativa para um museu de artefatos do antigo Egito. O logotipo é construído a partir de cinco hieróglifos que significam Egito, combinados em uma forma geométrica e simples. O formato retangular alongado é inspirado no cartucho, uma moldura que indica um nome real. O preto é a cor principal, pois as margens do Nilo eram chamadas de Terra Negra. As cores secundárias são inspiradas nas joias do antigo Egito. Roboto é a tipografia principal, já que seus ângulos e curvas correspondem aos do logotipo. Um sistema experimental de sinalização foi desenvolvido.

O Reconhecimento

Sobre o A' Design Award de Ouro

Grand Egyptian Museum Identidade Corporativa conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Grand Egyptian Museum Identidade Corporativa seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Grand Egyptian Museum Identidade Corporativa cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
Dimensões e Embalagem: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
Etiquetas: Visual Identity, Logo, Branding, Typography, Signage system
Tecnologia de Produção: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
Desafio de Design: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
Pesquisa: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
Inspiração: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
Duração do Projeto: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
Fluxo de Operação: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
Membros da Equipa: none.
Créditos de Imagem: credits to: Shutterstock and bensound