SberBank Online Aplicação de Banco Móvel por SberBank Online Design Team

O design SberBank Online Aplicação de Banco Móvel por SberBank Online Design Team é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Prata na Categoria de Competição Design de Tecnologias Móveis, Aplicações e Software.

PrataDispositivo Móvel· 2021

SberBank Online Aplicação de Banco Móvel

por SberBank Online Design Team

Cliente: Sberbank

Vencedor do A' Design Award de Prata na Categoria Dispositivo Móvel

35,093

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #101823

Visitar Site Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre SberBank Online Aplicação de Banco Móvel

O SberBank Online é uma aplicação de banco móvel desenvolvida para um grande banco russo. Praticamente todos os produtos bancários do banco estão disponíveis online através da aplicação. Os serviços bancários tradicionais são combinados com funcionalidades de estilo de vida, como chats, stories e um catálogo. Postais e stickers coloridos podem ser adicionados às transferências de dinheiro para as tornar mais pessoais. Quando uma transação demora muito tempo, é apresentado um ecrã animado em vez de uma página de carregamento em branco. Os ecrãs principal e de boas-vindas são personalizados consoante a localização e a hora do dia.

O Reconhecimento

Sobre o A' Design Award de Prata

SberBank Online Aplicação de Banco Móvel conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que SberBank Online Aplicação de Banco Móvel seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. SberBank Online Aplicação de Banco Móvel é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Dimensões e Embalagem: Above iOS 10.0 / Above Android 10.0
Etiquetas: Digital Banking, Personalization, Emotional Design, app.
Tecnologia de Produção: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Desafio de Design: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Pesquisa: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Inspiração: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Duração do Projeto: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Fluxo de Operação: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.