Typotect Identidade de Marca por Seulah Choi

O design Typotect Identidade de Marca por Seulah Choi é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Bronze na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

BronzeGráfico· 2020

Typotect Identidade de Marca

por Seulah Choi

Cliente: Seulah Choi

Vencedor do A' Design Award de Bronze na Categoria Gráfico

12,105

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #104366

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Cores

O Design

Sobre Typotect Identidade de Marca

Typotect é uma identidade de marca criada para um museu de arte moderna dedicado à obra de Piet Zwart, um pioneiro do modernismo. O nome combina as palavras tipografia e arquiteto, refletindo os dois campos em que Piet Zwart atuou. A identidade reinterpreta três características presentes em seus projetos: três cores primárias, elementos lineares finos e formas planas dispostas em espaços abertos. Uma fina linha vermelha aparece no topo de cada aplicação, enquanto o azul e o amarelo preenchem as formas planas. A identidade tem base impressa e é aplicada em cartazes, cartões de visita, ingressos e adesivos de parede.

O Reconhecimento

Sobre o A' Design Award de Bronze

Typotect Identidade de Marca conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Typotect Identidade de Marca seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Typotect Identidade de Marca satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: 'TYPOTECT' is a modern museum of 'Piet Zwart' who was a pioneer of modernism. The name of the museum is a mixed word with 'Typography' and 'Architect', due to his designer career. He used 3 primary colors, line and plane shape in his works. By reinterpreting his works, the identity of 'TYPOTECT' museum has designed. Modernism designers are still inspirationing many designers these days and I thought reinterpreting his works could give more inspirations to many people.
Dimensões e Embalagem: This are print-based works. Poster was worked in 594(mm)x841(mm) but could be change in a same ratio. Name card is basically 50(mm)x70(mm).
Etiquetas: branding, identity, communication, design, art museum, modern museum, museum, graphic, graphic identity
Tecnologia de Produção: It is mostly print-based brand identity design. It could be printed on the paper(for example, namecard and ticket), or on a sticker so it can be decorated on the wall.
Desafio de Design: After done with finding out the characteristics of his works and reinterpreting it, it was challenging how I could make this brand identity not only looking and feeling like his original works and careers but also new modern design museum. I tried to make it simple and kept using a linear shapes to show his work identity.
Pesquisa: For this project, I tried to go to all the modern museums in Newyork City. It gave me an idea of why people enjoys modern art and what makes people feel interesting about it. Also I researched about Piet Zwart by googling him and looking up by books. Basically he was famous designer so it was easy to find his pieces but it was hard go know his personal insights and thoughts. Reading books and some instructions about his design pieces helped me finding out and making up the identity of TYPOTECT museum. In conclusion, I could find out his main characteristics inside his works and could reinterpret his works for new type of modern museum branding.
Inspiração: When I was in NewJersey, studying graphic design, I learned about Piet Zwart who was known as a pioneer of modernism. I thought his works were very unique and shows his identity very well. He only used 3 primary colors mostly in his works. Also using a linear shapes and composition in his works were very attractive to me because he actually was a typo&graphic designer and also an architect. Inspired by this, I thought it would be fun interpreting his pieces and making an identity of Piet Zwart.
Duração do Projeto: The project was started in 2016 in NewJersey and finished in March, 2020. The reason why it took so long is because I wanted to keep developing it and renewal it to keep it in the trend. The latest version of the proeject won the Silver Winner in Asia Design Prize 2019.
Fluxo de Operação: Main characteristics of the project is using 3 primary colors, a linear shape and making a composition in the space. The light line which is mostly used with color red on the top of every brand application must used very thin stroke. Also color-based pain shape is better using color blue and yellow because it's less outlooking then red. Plain shape, reshaped square and a line must be used in logo with 3 main colors.