Xi Lin Men Embalagem de Bebida Alcoólica por Xu Yao and Li Wei

O design Xi Lin Men Embalagem de Bebida Alcoólica por Xu Yao and Li Wei é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2021

Xi Lin Men Embalagem de Bebida Alcoólica

por Xu Yao and Li Wei

Cliente: Xi Lin Men

Vencedor do A' Design Award de Bronze na Categoria Embalagem

12,930

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #107325

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Cores

O Design

Sobre Xi Lin Men Embalagem de Bebida Alcoólica

Xi Lin Men é um projeto de embalagem para uma aguardente chinesa, e o nome significa "aproximar-se da felicidade". A garrafa é transparente, de modo que o líquido cristalino fica totalmente visível. Observada a partir de um ângulo de cerca de 45 graus, surge na base um relevo com dois peixes dispostos cabeça a cauda, que remete ao símbolo do Yin e do Yang. Uma técnica de jateamento fosco confere profundidade ao relevo dos peixes, e os pontos vermelhos em suas testas são aplicados por impressão de transferência térmica. A tampa lembra o bambu, sinal de crescimento constante. O topo estreito e a base larga facilitam o ato de servir.

O Reconhecimento

Sobre o A' Design Award de Bronze

Xi Lin Men Embalagem de Bebida Alcoólica conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Xi Lin Men Embalagem de Bebida Alcoólica seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Xi Lin Men Embalagem de Bebida Alcoólica satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: A message about "happiness" was delivered in this product.
The bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead.
Dimensões e Embalagem: Width 150mm x Depth 150mm x Height 290mm.
Etiquetas: Alcohol, Package, Chinese, Chinese spirit, China, Beverage
Tecnologia de Produção: We wanted to make the work more different from other products on the market today, so we used "simplicity" as our main design style. On the fish relief, frosting technique was used to make the work look more stereoscopic. The red dots on forehead of fish were made by thermal transfer printing technology.
Desafio de Design: From a technical aspect, due to the limitation of technology, it is hard to make sculpture on a vertical surface of bottom of a bottle. It took us quite a long time to search for good technology to complete the work. So it is rare to see any products like ours in market today.
Pesquisa: The two designers read lots of literature to research about what represents the most the culture of "happiness" in China. They chose Chinese Dragon at first. But then they decided to choose fish instead of Chinese Dragon since fish is more common for people and more closed to real life. It could also perfectly deliver a clear message of luck and hope as well as the desire of freedom. That was what designers wanted to show: like people's respect to nature since Chinese believes in animism, and they always believe that nature will show them good signs, and bring good message to them.
Inspiração: The culture of "happiness" accounts for a large proportion in the daily life of Chinese people. This work is called "Xi Lin Men", means "Approaching Happiness" in English. Therefore, we were inspired by elements related to "happiness" in our innovation and design like a pair of fish that means "happiness" and "rich", red color that means "good luck comes at once", and bamboo that means "keep rising steadily" etc. We would like to bring good hope and luck to people through the work.
Duração do Projeto: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Fluxo de Operação: Firstly, the bottle shape with a narrow top and wide bottom is easier to hold when pouring Chinese spirit.
Secondly, Chinese like to drink Chinese spirit when holding banquets and parties. The elements on the work will fit more on happy occasions like wedding and celebration. And it is also more convenient for consumer to identify when choosing products.
Besides, the core image of two fish together means Chinese "Tai Chi" and "Yin Yang" culture, expressing a good quality of pursuing happiness and respecting nature in China, and bring good luck and wealth to Chinese.
Membros da Equipa: Designer: Xu Yao
Art Director: Li Wei