Tongrentang Zhima Health Design de Interiores de Loja de Varejo por Yong Wong

O design Tongrentang Zhima Health Design de Interiores de Loja de Varejo por Yong Wong é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Ouro na Categoria de Competição Design de Espaços Interiores e Exposições.

OuroInterior· 2021

Tongrentang Zhima Health Design de Interiores de Loja de Varejo

por Yong Wong

Cliente: Beijing Tongrentang Health

Vencedor do A' Design Award de Ouro na Categoria Interior

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Cores

O Design

Sobre Tongrentang Zhima Health Design de Interiores de Loja de Varejo

Tongrentang Zhima Health é uma loja de experiência localizada em Pequim. O espaço ocupa 5.000 metros quadrados distribuídos em três pavimentos. Suplementos alimentares, alimentos nutritivos e produtos de cuidados com a saúde que incorporam tecnologia voltada ao bem-estar são oferecidos em um único lugar. Amplas superfícies de materiais contrastantes, como madeira maciça e latão, são aplicadas no interior. Do térreo para cima, são apresentados quatro temas, a saber: consulta, alimentação, convalescença e cura. A loja também funciona como um confortável espaço de convívio social para os clientes.

O Reconhecimento

Sobre o A' Design Award de Ouro

Tongrentang Zhima Health Design de Interiores de Loja de Varejo conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Tongrentang Zhima Health Design de Interiores de Loja de Varejo seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Tongrentang Zhima Health Design de Interiores de Loja de Varejo cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensões e Embalagem: 5000 square meters, 3 floors
Etiquetas: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Tecnologia de Produção: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Desafio de Design: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Pesquisa: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiração: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Duração do Projeto: This project started in May 2019 and finished in December 2019 in Beijing.
Fluxo de Operação: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Membros da Equipa: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Créditos de Imagem: Beijing Wuxiang Space Architecture Design