DC Tower - Top of Austria A Instalação De Mídia Permanente por Responsive Spaces

O design DC Tower - Top of Austria A Instalação De Mídia Permanente por Responsive Spaces é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Bronze na Categoria de Competição Design de Belas-Artes e Instalações Artísticas.

BronzeBelas-Artes· 2021

DC Tower - Top of Austria A Instalação De Mídia Permanente

por Responsive Spaces

Cliente: CBRE GmbH

Vencedor do A' Design Award de Bronze na Categoria Belas-Artes

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O Design

Sobre DC Tower - Top of Austria A Instalação De Mídia Permanente

A DC Tower 1 é o edifício mais alto da Áustria e oferece um excelente gesto de boas-vindas. Uma webcam no telhado coleta fotos continuamente, criando ao longo do tempo um conjunto de imagens. Esses momentos capturados são organizados em tempo real em montagens vívidas de intervalos de tempo. É tudo uma questão de valorizar cada momento. Os sensores fornecem rastreamento de posição, permitindo que as pessoas influenciem os layouts. A parede de LED no hall de entrada celebra ambos: a localização e cada momento. Além disso, proporciona o diálogo entre as pessoas e o próprio edifício através da interatividade.

O Reconhecimento

Sobre o A' Design Award de Bronze

DC Tower - Top of Austria A Instalação De Mídia Permanente conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que DC Tower - Top of Austria A Instalação De Mídia Permanente seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. DC Tower - Top of Austria A Instalação De Mídia Permanente satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Photos are captured and collected from the tower's roof every 5 minutes, every one representing the location and the uniqueness of every moment alike. 60 floors below a huge LED wall displays time-sliced photo montages in real time.
The application seamlessly switches between different layouts, one time showing slices of the last 24 hours, another time packing moments from the last 12 weeks into one image.
The dialogue between people within the tower is extended by sensors that enable the application to react to presence and motion of them. This way, the tower itself engages in a vivid dialog with them.
Dimensões e Embalagem: 10,5 meter by 5 meter LED Wall, 2x Lidar Laser Range Sensor, 6 mega pixel weatherproof webcam on the roof of the tower.
Etiquetas: Responsive Art, Digital Art, Digital Staging, Digital Brand Communication, Media Installation
Tecnologia de Produção: On the roofs antenna a weatherproof high-resolution webcam was mounted that is connected to a media server in the basement of the tower. This server collects a huge pool of images of weeks and months, that are then delivered to the real time application that feeds the 10,5 by 5 meter LED wall in the middle of the foyer.
Two LiDAR laser range sensors were mounted in two corners of the foyer to provide ideal position tracking of people in the relevant space. The collected tracking data is used by the application to make all time-slice montages actively react to the presence of people in several different ways.
Desafio de Design: The uniqueness of the location of the tower needed to be present in the design as well as the uniqueness of the tower itself. Additionally, it was important to emphasize the human aspect of the tower community, the dialog between all people inside the building. The last important aspect was the presence of all special moments, from now till months in the past.
The final appearance of the installation provides familiarity and the feeling of home and on the other hand appears always new and unique. Every five minutes the LED wall shows content in a way that has never been seen before.
Pesquisa: The technical research for this project/design was based on the speciality and experience of several team members and covered evaluation and long-time testing of both, the webcam as well as the sensors.
Based on the learnings of the research blended into the final technical concept.
Inspiração: Vienna's DC Tower 1 is Austria's highest building. The business tower provides a work place for many people that enter on the ground floor and never feel the uniqueness of the location.
Tower management wanted to offer an outstanding welcome gesture which fits the brand.
The interactive media installation emphasizes the uniqueness of the tower as well as the power of the moment. Every moment is unique and worth noting. The LED wall in the foyer presents a celebration of both: the location and every moment at it. Additionally it provides dialogue between the people and the building itself through interactivity.
Duração do Projeto: The project launched in August 2020 in Vienna, Austria in the DC Tower 1 and will be a permanent media installation.
Fluxo de Operação: The media installation runs fully self controlled and automated, due to automatic shut-down and start-up routines. The interaction or responsiveness of the installation is provided by both laser range sensors, whose combined tracking data is constantly fed into and processed by the digital installation.
Membros da Equipa: Katharina Mayrhofer
Andrea Maderthaner
Martin Zeplichal
Markus Pargfrieder
Wolfgang Maier
Créditos de Imagem: Photo / Video / Sound: Eyup Kus