O design Mastermentors Site por Rounak Bose é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Ferro na Categoria de Competição Design de Websites e Web.

FerroWeb· 2021

Mastermentors Site

por Rounak Bose

Cliente: Mastermentors

Vencedor do A' Design Award de Ferro na Categoria Web

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O Design

Sobre Mastermentors Site

O Mastermentors é um site de ensino e aprendizagem online que liga os estudantes a profissionais locais talentosos. A plataforma dá igual atenção à experiência do mentor e à experiência do estudante. Os visitantes podem consultar os principais cursos, os perfis dos mentores e os artigos do blogue que explicam cada área de atuação. O layout é responsivo, pelo que a estrutura se mantém clara e ordenada em ecrãs de qualquer dimensão. O site foi desenvolvido como uma aplicação web progressiva, e o design foi aperfeiçoado ao longo de muitas iterações para equilibrar a simplicidade de utilização com uma aparência refinada.

O Reconhecimento

Sobre o A' Design Award de Ferro

Mastermentors Site conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Mastermentors Site seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Mastermentors Site merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: 1. The main goal of this design is to focus as much on the mentor-experience, as the student-experience. 2. Design methods have been used extensively to cleverly strategise onboarding and retention of mentors and students alike. Unlike other teaching platforms, the mentors here attract the major student-base, who in return get to learn from the local talented professionals. 3. Self-development with a personal touch has been a unique property borne in mind from the onset for this project.
Dimensões e Embalagem: Technical Properties: Responsive website - a Progressive Web App, designed using ReactJS for the front-end, and a combination of Firebase and NodeJS for the backend. A mobile application service for Android, iOS and iPadOS, developed with Flutter. The website, with dynamic visual information, serves as an online-teaching-and-learning platform for mentors and students.
Etiquetas: mastermentors, website, design, ui design, visual design, web design
Tecnologia de Produção: Responsive website design paradigm was implemented for the pixel-perfect high-fidelity prototype made using Figma and InVision. A Firebase and NodeJS backend supported the Progressive Web App made using ReactJS.
Desafio de Design: The main point of attention was that refinement and simplification, were to be prioritised over beautification. Top-notch functionality, satisfaction of usability heuristics, and a polished user experience was the greatest challenge of the project. Target users did not want to be overwhelmed by information and classy looks, but they did not like being underwhelmed. Properly guiding the user's attention across the website required significant effort to find the right balance for the design.
Pesquisa: The qualitative research used exploratory and generative tools-stakeholder maps, personas and concept maps to define the target audience-needs. The objective was to make informed decisions and define the Site Map. A mentor, a local talent, and few students, were interviewed to brainstorm, devise information architecture, make low-fidelity concepts and finalise over multiple iterations. Multiple celebrities were onboarded and 50-plus courses purchased in just one month of launch.
Inspiração: The platform was inspired by the need to revolutionise the Indian education system, founded on the premise of free expression - by telling stories that are typically unheard of, or lost. To this effect, a digital space was required to be provided to the local, talented professionals who are defining their fields with their skills, but need a digital platform to share their expertise. The aim of providing a visual voice to the upcoming mentors served as great inspiration.
Duração do Projeto: The project started in November 2019 and finished in February 2020, in Kolkata, India.
Fluxo de Operação: The website is the opener to the portfolio of celebrities teaching their craft and talented professionals showing tricks of their trade. A visitor sees the top courses from all the mentors and their profiles. Blogs provide sufficient impetus for the users to join courses of their liking, and learn from the masters. The user journey has been plotted such that the experience attracts prospective students and potential mentors alike, and provides incentive to want to be a part of this platform.
Membros da Equipa: Rounak Bose
Créditos de Imagem: Images belong to Rounak Bose