Labelist Cosmetics Pacote De Cuidados Com A Pele por Brava Design

O design Labelist Cosmetics Pacote De Cuidados Com A Pele por Brava Design é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2021

Labelist Cosmetics Pacote De Cuidados Com A Pele

por Brava Design

Cliente: Labelist Cosmetics

Vencedor do A' Design Award de Bronze na Categoria Embalagem

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Cores

O Design

Sobre Labelist Cosmetics Pacote De Cuidados Com A Pele

As embalagens da Labelist Cosmetics foram desenhadas tendo em conta as tendências atuais do setor. Cores suaves, mas muito brilhantes, foram usadas para atrair a atenção do cliente. Procurou-se diferenciar os três níveis do produto: essencial, tratamento e intensivo através da embalagem, cor e toque. O resultado foi alcançado através da aplicação de diferentes tintas, vernizes, tipos de papel e acabamentos.

O Reconhecimento

Sobre o A' Design Award de Bronze

Labelist Cosmetics Pacote De Cuidados Com A Pele conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Labelist Cosmetics Pacote De Cuidados Com A Pele seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Labelist Cosmetics Pacote De Cuidados Com A Pele satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Structure, branding and packaging design for Labelist Cosmetics. They have created a new cosmetic brand following the Clear Beauty trend, which includes 9 different cosmetics. The cosmetic line is divided into 3 levels: the essential that any skin needs, the treatment ones (which are the most important for any skin) and the intensives that they do a shock treatment to the skin.
Dimensões e Embalagem: 60 x 36 x 106 mm
A pre-cut has been set up on one side of the pack so you can unfold the box and see the "how to use" and other information.
Etiquetas: cosmetics, packaging, graphic design, clean beauty, slow beauty, beauty, rejuvenating
Tecnologia de Produção: 3-ink offset printing on graphic cardboard. A black ink with two Pantone that blend into a gradient (different in each model). Silver stamping (essential and intensive) and gold stamping for treatment. Varnish soft touch on white areas to emphasize softness Iriodin varnish in colored areas. It shines with a pearly dot and touches of glitter that make gradients stronger and more nuanced. The interior is printed in 2 inks (the same two Pantone as on the face).
Desafio de Design: The biggest challenge was to design a new packaging for a frenetic sector, cosmetics, in which new designs come onto the market almost daily. This fact marked us from the beginning. The goal was to innovate and create an attractive design, but at the same time fulfilling the mission of the project. What was the hardest part of this design activity. Maintain the visual characteristics that the whole marketing team wanted to offer to this new cosmetic line, but with a tight printing budget.
Pesquisa: In the pre-sale activation this year, this new brand has successfully captured the attention of various international distributors who want to place it on the market.
Inspiração: The range of colors was chosen to evoke the consumer in a healthier environment. The idea was that when the consumer saw the Hoot product, for example, an explosion of vitamins came to his or her mind. It was decided to make gradients by adding iriodin varnish to give movement to the packaging. Also, the team wanted to give a special importance to the user’s experience. That’s why they mixed the soft touch varnish, which has a soft touch, with the contrast of iriodin which has small glitter particles. The packaging contains a pre-cut that allows the consumer to see the inside without opening it completely.
Duração do Projeto: The project started in July 2019 in Barcelona and finished in August 2020 in Barcelona, and it will be exhibited in sales platforms in November 2020.
Fluxo de Operação: The formulas are minimalist, streamlined with pure and reliable ingredients. The additives are minimal, those necessary to guarantee the maximum effectiveness of each product. They are not tested on animals (cruelty-free) and do not contain the following ingredients considered harmful: SLS, SLES, parabens, formaldehydes, ophthalates or hydroquinone.
Membros da Equipa: Structure & Graphic Design: Gal-la Termes
Brand Manager: Esperança Figuerola
PR Manager: Marta Rodríguez
Support Designer: Antonio Castilla
Créditos de Imagem: Image #1: Martí Casanellas
Image #2: Martí Casanellas
Image #3: Martí Casanellas
Image #4: Marc Xalabarder
Image #5: Marc Xalabarder