Himalaya Sheet Mask Embalagem de Máscara Facial em Tecido por Elephant Design and Himalaya Wellness

O design Himalaya Sheet Mask Embalagem de Máscara Facial em Tecido por Elephant Design and Himalaya Wellness é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Prata na Categoria de Competição Design de Embalagem.

PrataEmbalagem· 2021

Himalaya Sheet Mask Embalagem de Máscara Facial em Tecido

por Elephant Design and Himalaya Wellness

Cliente: Himalaya Wellness

Vencedor do A' Design Award de Prata na Categoria Embalagem

31,299

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Verificar Estado do Prémio para #117150

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Cores

O Design

Sobre Himalaya Sheet Mask Embalagem de Máscara Facial em Tecido

Himalaya Sheet Mask é um projeto de embalagem para uma máscara facial em tecido na categoria de cuidados pessoais. O sistema abrange cinco variantes e utiliza uma paleta de cores vibrantes, uma tipografia lúdica e uma nota central de recado para si mesmo. As ilustrações apresentam os ingredientes naturais do produto em um estilo suave. O sachê é impresso em CMYK, branco e quatro cores especiais Pantone. O logotipo e a imagem recebem acabamento em verniz localizado brilhante, enquanto a superfície restante permanece matte. O design busca conquistar consumidores jovens em mercados globais.

O Reconhecimento

Sobre o A' Design Award de Prata

Himalaya Sheet Mask Embalagem de Máscara Facial em Tecido conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Himalaya Sheet Mask Embalagem de Máscara Facial em Tecido seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Himalaya Sheet Mask Embalagem de Máscara Facial em Tecido é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Dimensões e Embalagem: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Etiquetas: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Tecnologia de Produção: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Desafio de Design: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Pesquisa: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Inspiração: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Duração do Projeto: The project started in September 2019 and finished in December 2020, in Singapore & India.
Fluxo de Operação: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Membros da Equipa: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Créditos de Imagem: All designs and images are created by Elephant Design.