O design Memoria Cadeira por Sergio Sesmero é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Ouro na Categoria de Competição Design de Mobiliário.

OuroMobiliário· 2021

Memoria Cadeira

por Sergio Sesmero

Cliente: ESNE - University School of Design, Innovation and Technology

Vencedor do A' Design Award de Ouro na Categoria Mobiliário

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O Design

Sobre Memoria Cadeira

Memoria é uma cadeira feita de lona de concreto, um têxtil normalmente utilizado na construção civil por sua durabilidade e resistência. A cadeira é moldada sobre um molde impresso tridimensionalmente em PLA reciclável. A lona de concreto é aplicada sobre o molde e deixada curar por pelo menos 24 horas. Em seguida, adiciona-se uma resina epóxi para preencher os poros e aumentar a solidez. Memoria mede 1100 por 900 por 708 milímetros, é resistente a impactos e impermeável. O design combina sustentabilidade, função e novas experiências sensoriais.

O Reconhecimento

Sobre o A' Design Award de Ouro

Memoria Cadeira conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Memoria Cadeira seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Memoria Cadeira cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Memoria is a groundbreaking furniture proposal based on sustainability, functionality and the creation of new sensorial experiences, by the usage of concrete fabric as the main manufacturing element. A very unusual material in furniture and generally used in civil constructions due to its high durability, resistance and sustainability. The project arises from a deep study of the changes taking place in society, and how these are affecting the forms of consumption in the youngest consumers.
Dimensões e Embalagem: Dimensions: 1100mm x 900 mm x 708 mm. Material: Concrete Canvas Textile. Technical properties: Impact resistant, Waterproof, Stable Design.
Etiquetas: Furniture, design, concrete canvas, concrete, sustainability, space.
Tecnologia de Produção: It is created from the manufacture of a 3d printed PLA (totally recyclable and reusable) mold with shapes that serve as a guide. Concrete Canvas is applied to this mold, which we leave to set for at leat 24 hours. After its setting we can observe its hardness and resistence, but to make it even more consolidated, we apply an epoxy resin that filters between the pores of the material and cement, increasing its solidity and durability to more that 50 years of life.
Desafio de Design: The design process of the Memoria chair finds its difficulty mainly in the creation of the concept. Also noteworthy is the process of selecting and acquiring the most suitable material to carry out the concept. Finally, some difficulties arise in the handling of the material, since the was not enough to make a large number of prototypes, this situation was solved by sending a sample of the Concrete Canvas to a geological materials analysis laboratory, whose results gave multiple solutions and proposals to help with its manipulation.
Pesquisa: The project arises from the study of the changes taking place in society, and their effects. These changes have an important influence on design, fulfilling objectives of sustainability, experience, interaction and identity. There were also analyzed the trends occurring in the furniture sector; a market that is in full swing and increasingly preparing to expand its borders to new markets. Memoria combines all these characteristics through innovative design, quality production and marketing.
Inspiração: It is aesthetically based on a maximalist or brutalist trend, but at the same time with a formal essence of a minimalist concept, Sergio Sesmero's furniture proposal contains an intellectual and cultural narrative, inspired by the Hegelian dialectic applied in Magritte's work. Thereby, a dialogue between revelation and concealment is created, all with the aim for the object to overcome its aesthetic, and creating a new one as a conclusion.
Duração do Projeto: The project, started in Madrid, Spain, in September 2019 and finished in September 2020 in Madrid, Spain.
Fluxo de Operação: By creating an aura that evokes mystery, questionability and reflection on the object beyond its pure functionality, Memoria plays with the senses, confusing at first the user and, in turn, showing different interpretations, narratives and stories depending on the circumstance and context of the user. Memoria responds questions, but generates new ones, creating a dialogue between opposites that are in a common point, expressing a simile of what happens nowadays and in today's society.
Membros da Equipa: Sergio Sesmero
Créditos de Imagem: Sergio Sesmero