O design WoodBergs Natureza por Patrizia Dottori é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Ferro na Categoria de Competição Design de Fotografia e Manipulação Fotográfica.

FerroFotografia· 2021

WoodBergs Natureza

por Patrizia Dottori

Cliente: *PatIsHere

Vencedor do A' Design Award de Ferro na Categoria Fotografia

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Cores

O Design

Sobre WoodBergs Natureza

Essas imagens representam detalhes de trechos de árvores derrubadas para serem transformadas em outra coisa. O uso da inversão negativa e da impressão direta sobre alumínio realçam as cores e o conceito de destruição do nosso planeta. O artista se inspira na fotografia artística e nos direitos ambientais, transformando detalhes da natureza e da flora: a técnica fotográfica e os direitos se fundem em imagens surreais para levar o espectador à reflexão sobre o que pode ser feito para salvaguardar o planeta. Um mundo melhor é possível, também depende de você.

O Reconhecimento

Sobre o A' Design Award de Ferro

WoodBergs Natureza conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que WoodBergs Natureza seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, WoodBergs Natureza merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: It is one of the seven works on the elements of nature, flora, printed in negative directly on aluminum. In these images, which belong to the Winter series, are trees cut and ready to be distributed and transformed.
The use of surreal expression through negative inversion is a technique that the artist began to use in 2008 to reinforce the concept he wants to express: increasing the level of awareness on the consequences of our actions on the environmental issue.
Dimensões e Embalagem: All the pictures are printed in negative directed on aluminium.
900 mm x 650 mm (orizontal pictures), 0,5 mm depth.
Etiquetas: nature, wood, trees, flowers, leaves, environment, planet, photography, photo, artistic-photos
Tecnologia de Produção: She tooks the pictures in this case with her smartphone Samsung S7edge, raw method, as because she realized that she went in a carpentry where she found all the trees cut down and ready to be transformed into something else. It was a unique moment.
Than she inverted the pictures with Adobe Photoshop, as she did with the other pictures of the project, and she put them in the Series Winter.
Finally she printed them directly on aluminum to enhance the colors.
Desafio de Design: Her thoughts on environmental issues and her surrealistic taste have pushed her into expressive research, through photography, to express her point of view with an artistic eye both for the technique (photographic inversion) and for the realization.
The difficulty in photography and in this project lies in capturing the viewer's attention through a beautiful and mysterious image. The increased visibility increases the possibility of understanding that all mankind must safeguard nature and the planet before it is too late.
Pesquisa: It is a type of photographic research on nature, flora, in details and in panoramas, which aims to awaken the conscience on the environmental problem, using above all the professional camera (Nikon) but also the mobile phone on some occasions, like this one. In showing the photos during the exhibitions she was able to listen to the sensations and emotions that the images created in the impact with the visitors and to understand if the right questions were asked to interpret her goal.
Inspiração: Photography and politics are two fundamental elements in her life. When she started the environmental rights project, in order to sensitize people to safeguard nature, she took into consideration the four fundamental elements. But later she had the need to interpret Flora and for this reason she examined the oriental philosophy which is based on the five fundamental elements, therefore including wood, which becomes her Flora, represented in negative.
Duração do Projeto: The WoodBergs project started in November 2012 in New Canaan in Conecticut and last presented in April 2015 in Rome. These photos from the Winter Series in particular were never presented in public because they were taken later, in 2017.
Fluxo de Operação: Photos do not transform themselves but they could transform the mind of the viewer because he sees different colors from reality and asks himself questions.
Créditos de Imagem: Image #No 1: patrizia dottori, WB_S4_Wood_09, 2017
Optional Image #No 1: patrizia dottori, WB_S4_Wood_01, 2017
Optional Image #No 2: patrizia dottori, WB_S4_Wood_03, 2017
Optional Image #No 3: patrizia dottori, WB_S4_Wood_05, 2017
Optional Image #No 4: patrizia dottori, WB_S4_Wood_10, 2017
Video Credit: patrizia dottori, 2014