Miltos Botchan Ressha Embalagem de Chocolate por Yuta Takahashi

O design Miltos Botchan Ressha Embalagem de Chocolate por Yuta Takahashi é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Ouro na Categoria de Competição Design de Embalagem.

OuroEmbalagem· 2021

Miltos Botchan Ressha Embalagem de Chocolate

por Yuta Takahashi

Cliente: Miltos

Vencedor do A' Design Award de Ouro na Categoria Embalagem

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Cores

O Design

Sobre Miltos Botchan Ressha Embalagem de Chocolate

Miltos Botchan Ressha é uma embalagem de chocolate criada para uma colaboração entre uma locomotiva com mais de 130 anos de história e um chocolatier. A caixa é feita de papel fine verde-escuro, uma cor que remete à pintura do trem e ao chocolate matcha. A locomotiva é reproduzida com estampagem de foil preto fosco, a partir de fotografias do trem real. O logotipo e o nome do produto são estampados com foil dourado fosco. O chocolate é gravado com um mapa da rota desenhado como um labirinto. Um cartão anexo explica cada parada e o trajeto.

O Reconhecimento

Sobre o A' Design Award de Ouro

Miltos Botchan Ressha Embalagem de Chocolate conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Miltos Botchan Ressha Embalagem de Chocolate seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Miltos Botchan Ressha Embalagem de Chocolate cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: A collaborative product and package between a locomotive with more than 130 years of history and an up-and-coming, well acclaimed chocolatier. The package's form has a sense of luxury reminiscent of perfume, with precise train drawings that would make fans groan reproduced with foil stamping. The deep green of the package symbolizes the trade color of the train and the color of matcha chocolate. The chocolates are decorated with the motif of an actual route map, adding a touch of playfulness.
Dimensões e Embalagem: Box: 101.6mm x 101.6mm x 12.7mm (Uses deep green fine paper. The locomotive is matte black foil stamped. The logo and product name are stamped with matt gold foil.)
Card: 250mm x 83mm
Chocolate: 76.5mm x 76.5mm x 5.5mm
Etiquetas: Branding, Packaging, Chocolate, Foil stamping, Maze, Food, Art deco, Japan
Tecnologia de Produção: It has been manufactured with accuracy, artistry and entertainment. The trains are drawn with respect for railroad fans and its history, based on photographs of the actual trains taken by the designers themselves. The printing uses matte black foil stamping to express the train's calm texture. The line width seeks maximum tenuity through repeated trial production. The lines and logos engraved on the chocolate are designed to have a depth measurable in microns, so that beautiful shadows appear.
Desafio de Design: The most difficult task is to accurately reproduce the design applied to chocolate. Many trials were made to engrave an accurate pattern on the chocolate, which crumbles easily, giving it an artistic finish. Keeping in mind that the role and beautiful form of the train exist when it's running, the drawing of the train is arranged so as to surround the package, and the static package expresses the dynamic role of a train that has been running for many years.
Pesquisa: The elements necessary to raise chocolate to gourmet status without compromising essence are being researched. A conclusion was reached about how fragrance is an important component, and a package produced that creates an impression of perfume. This locomotive, rugged but with a petite and cute side, is expressed through drawings and a maze of maps. The mechanical and cultural features have been extracted to create something to be enjoyed by children and adults alike.
Inspiração: The creator was inspired by two people who produce things without compromise. The original appearance of the train is accurately reproduced in the package. Through the elements of design that capture the locomotive's steampunk feel in a good way, one can enjoy its original charm. The chocolate has a playful design to it that expresses the route on which the train runs as a maze. The contrast and fusion of two different designs is related to their collaboration.
Duração do Projeto: The project started in Japan in July 2019 and ended in February 2020. It was announced in September 2020.
Fluxo de Operação: It was designed to give the consumer a cultural experience that will improve their life by eating this chocolate. The perfume-inspired packaging takes them to a new frontier, to enjoy the mellow aroma of chocolate made from real cocoa. By consuming it while enjoying the maze, they can visit the route and background of the areas and cultures where the train runs. In addition, each stop and route map is explained on the attached card. Eating enhances creativity, leading to a time of refinement.
Membros da Equipa: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Créditos de Imagem: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020