Flowering Street Identidade de Marca Beneficente por Mingjun Jiang

O design Flowering Street Identidade de Marca Beneficente por Mingjun Jiang é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Bronze na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

BronzeGráfico· 2021

Flowering Street Identidade de Marca Beneficente

por Mingjun Jiang

Cliente: Monka Design

Vencedor do A' Design Award de Bronze na Categoria Gráfico

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Cores

O Design

Sobre Flowering Street Identidade de Marca Beneficente

A Flowering Street é uma identidade de marca beneficente criada para apoiar pessoas em situação de rua em Londres. A marca permite que vendedores sem-abrigo obtenham um rendimento vendendo flores a preços normais de mercado, em vez de dependerem de donativos. A forma do logótipo inspira-se nas placas de rua de Londres, numa referência à expressão "amigos de rua" utilizada entre as pessoas que dormem ao relento. Cada ramo de flores é embrulhado em jornais antigos recolhidos, atado com corda de cânhamo natural e acompanhado de um cartão de agradecimento. Os materiais naturais recicláveis mantêm baixos os custos de embalagem, permitindo apoiar um maior número de vendedores.

O Reconhecimento

Sobre o A' Design Award de Bronze

Flowering Street Identidade de Marca Beneficente conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Flowering Street Identidade de Marca Beneficente seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Flowering Street Identidade de Marca Beneficente satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Dimensões e Embalagem: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Etiquetas: charity, homeless, London, branding, visual, identity, flower
Tecnologia de Produção: Flowers sold by the homeless.
Desafio de Design: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Pesquisa: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Inspiração: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Duração do Projeto: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Fluxo de Operação: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Patentes: none
Membros da Equipa: Mingjun Jiang
Créditos de Imagem: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019