O design Duxiaoxiao Assistente Digital de Inteligência Artificial por Baidu Meux - Dou Shen and Yujie Shi é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Prata na Categoria de Competição Design de Interface, Interação e Experiência do Utilizador.
PrataInterface· 2021
Duxiaoxiao Assistente Digital de Inteligência Artificial
por Baidu Meux - Dou Shen and Yujie Shi
Cliente: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
Vencedor do A' Design Award de Prata na Categoria Interface
Vencedor de Prémio Verificado
Verificar Estado do Prémio para #121474O Design
Sobre Duxiaoxiao Assistente Digital de Inteligência Artificial
Duxiaoxiao é um assistente digital de inteligência artificial com a aparência de um ser humano virtual. Duxiaoxiao comunica-se com os usuários por meio da voz, de expressões faciais e de movimentos corporais, combinando retorno sonoro e visual. As respostas e informações são apresentadas em interfaces responsivas desenvolvidas para dispositivos móveis Android e iOS. Ao longo de conversas contínuas, o assistente desenvolve diferentes personalidades e aprende as preferências do usuário. O projeto favorece a obtenção de informações estruturadas e oferece aos usuários uma sensação de companhia.
O Reconhecimento
Sobre o A' Design Award de Prata
Duxiaoxiao Assistente Digital de Inteligência Artificial conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Duxiaoxiao Assistente Digital de Inteligência Artificial seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Duxiaoxiao Assistente Digital de Inteligência Artificial é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Por Trás do Design
Kit de Imprensa
Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.
- Propriedades Únicas
- Duxiaoxiao, with an appearance of digitalized human, is a new generation of AI digital assistant. Through AI technology, she possesses thinking, expression, emotion, and learning abilities like a human being. By communicating with users, she will gradually develop different personalities and constantly understand users’ preferences. Such anthropomorphic interaction brings a relaxing experience of acquiring structured information and knowledge and an emotional interactive companionship to users
- Dimensões e Embalagem
- Duxiaoxiao was given a fully responsive design over multiple screen size of Android and iOS-based mobile devices.
- Etiquetas
- AI, UX, UI Design, virtual human, digital assistant, knowledge acquisition, entertainment and accompany
- Tecnologia de Produção
- We create vivid expressions, motions, and words for Duxiaoxiao so that she can communicate with users like a friend through the combination of AI technology and Web 3D engine that balance the performance of a variety of devices. Using Sketch, Protopie, Adobe Effect design the app make the Duxiaoxiao fluent and attractive.
- Desafio de Design
- One of the most significant challenges we faced is creating the humanlike interaction. We need to catch the features of this experience and design it. We built an ΑΙ digital human interaction system that integrates various forms of human-computer interaction and ΑΙ technology. It enabled Duxiaoxiao to have anthropomorphic thinking, expression, emotion, and independent learning ability.
- Pesquisa
- We used questionnaires, user Interviews, and desk research to collect user requirements of virtual assistants and the problems of existed products. Abundant research was performed throughout the design including script rehearsal, motion capture, emotion simulation, and 3D rendering to make Duxiaoxiao look authentic and vivid. We utilized small-scope tests, and collected and analyzed user feedback to improve user experience and product customer satisfaction.
- Inspiração
- Traditional AI assistants are characterized by interacting with users through voice, the experience of which lacks a sense of authenticity. We expect that AI assistants can provide natural, emotional companionship to users with its digital, face-to-face communication while maintaining the traditional voice interaction. Meanwhile, she can provide a new experience of acquiring structured information and knowledge through the audio-visual integration to adapt to a variety of application scenarios
- Duração do Projeto
- The project started in January 2020 and debuted in China in July 2020, it is still going. The team members were based in Beijing, China.
- Fluxo de Operação
- Duxiaoxiao features anthropomorphic multimodal interaction which can interact with users in a way that. Users can ask Duxiaoxiao by voice when they have questions, and she will display answers and information naturally through different motions, voices, expressions, and attractive interfaces. Users also can chat with Duxiaoxiao when they feel alone. Similar to communicating with friends, users will feel warm and acquainted.
- Patentes
- patented.ZL 2020 3 0147330.X.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147177.0.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147169.6.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0146983.6.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147167.7.Baidu Online Network Technology (Beijing) Co., Ltd.2020
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020,2020 2020-F-0197184 - Membros da Equipa
- Executive Vice President: Dou Shen, Design Director: Yujie Shi, Design Manager: Xuan Li, Designer: Hao Xue, Lei Zhao, Ye Li
- Créditos de Imagem
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020
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