Smartmoov Função Principal: Identidade de Marca por Ricardo Filipe Lopes da Silva

O design Smartmoov Função Principal: Identidade de Marca por Ricardo Filipe Lopes da Silva é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Ferro na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

FerroGráfico· 2023

Smartmoov Função Principal: Identidade de Marca

por Ricardo Filipe Lopes da Silva

Cliente: Smartmoov

Vencedor do A' Design Award de Ferro na Categoria Gráfico

10,475

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #126213

Visitar Site Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Smartmoov Função Principal: Identidade de Marca

Texto do Livro: Os principais benefícios deste modelo de negócio são a mobilidade e a personalização do negócio. O empreendedor pode adaptar o seu negócio a uma solução mais flexível e móvel, aumentando assim o alcance do seu negócio no mercado. A marca retrata estes valores de forma dinâmica e futurista através de um sistema visual consistente, que pretende inspirar o público-alvo.

O Reconhecimento

Sobre o A' Design Award de Ferro

Smartmoov Função Principal: Identidade de Marca conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Smartmoov Função Principal: Identidade de Marca seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Smartmoov Função Principal: Identidade de Marca merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Dimensões e Embalagem: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Etiquetas: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Tecnologia de Produção: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Desafio de Design: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Pesquisa: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Inspiração: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Duração do Projeto: August 2019 to November 2019 in Curitiba, Brazil
Fluxo de Operação: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.