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Ten Thousand to One Exhibition Identidade Visual de Exposição por Poovakorn Watcharaphongphiphat

O design Ten Thousand to One Exhibition Identidade Visual de Exposição por Poovakorn Watcharaphongphiphat é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Bronze na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.


BronzeGráfico· 2022

Ten Thousand to One Exhibition Identidade Visual de Exposição

por Poovakorn Watcharaphongphiphat

Cliente: Mahidol University International College

Vencedor do A' Design Award de Bronze na Categoria Gráfico

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O Design

Sobre Ten Thousand to One Exhibition Identidade Visual de Exposição

Ten Thousand to One é a identidade visual de uma exposição de projetos de conclusão de curso realizados por alunos do último ano do Programa de Design de Comunicação do Mahidol University International College. A identidade utiliza ilustração, cor e elementos gráficos principais para conectar todos os projetos expostos e criar uma atmosfera acolhedora e inspiradora para os visitantes. O sistema de design é aplicado a publicações impressas e online, cartazes, tipografia, clipes animados, gráficos ambientais para sinalização e orientação, cenografia do palco, além do livreto do evento e itens de brinde e lembrança.

O Reconhecimento

Sobre o A' Design Award de Bronze

Ten Thousand to One Exhibition Identidade Visual de Exposição conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Ten Thousand to One Exhibition Identidade Visual de Exposição seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Ten Thousand to One Exhibition Identidade Visual de Exposição satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas
Ten Thousand To One is an exhibition showcasing thesis projects created by seniors of the Communication Design Program at Mahidol University International College. To integrate the visual identity, a series of materials and publications are created with Ten Thousand To One visual identity. Designers designed a set of visual identity concepts through the use of illustration, color, and exhibition's key graphics to connect all projects together and at the same time, create a friendly and inspired atmosphere for visitors.
Dimensões e Embalagem
Siam Center exhibition space, 120 m x 110 m
Etiquetas
Graphics, Illustration, Visual Communication Design, Event, Exhibition Display
Tecnologia de Produção
Integration of various media and applications are used to create the exhibition promotional materials for the projects' displays including on and offline publications, identity system, poster designs, promotional virals, animated clips, typography designs, environmental graphic design for way finding system and stage design, along with the event's booklet, gift, and souvenir design.
Desafio de Design
The visual representation, identity, of the exhibition must cohesively project unique characteristics of various types of displayed design works. In addition, the exhibition’s visual identity should not only be flexible enough for designers to apply to the visual identity of all promotional material media and application, but also should visually communicate the theme of the exhibition to visitors from the non-design field.
Pesquisa
The aim of this research is to come up with the design of the visual identity for the exhibition which will be transformed to key graphics linking all displayed works together through exhibition event promotional material, application, and media. The process started with the review of all works that will be displayed in the exhibition event. Then the assigned designers, creative team, came up with the theme of the exhibition covering all shared fundamental steps of the “design process” for the creation of final design works in the exhibition. For the design process using here, thousands and thousands of possible ideas were generated, then edited and revised down through a series of critique sessions which acted as a filter for the best, only one, final design work. This concept led to the theme of the exhibition and got transformed through the event’s identity, key visual, and promotional material including on and offline publications, identity system, poster designs, promotional virals, animated clips, typography designs, environmental graphic design for way finding system and stage design, along with the event's booklet, gift, and souvenir design.
Inspiração
Ten Thousand To One is taken from the design process involving the search for ideas visual, research, in-depth study as well as analysis, and then filtering those ideas into the best one that is thoroughly executed as design products that are not only solve identified problems, but also practical and beneficial to users and society as a whole.
Duração do Projeto
The project started in September 2019 with the research and design development and finished in August 2020 as an exhibition showcase at Siam Center (Bangkok) on 20-22 November 2020.
Fluxo de Operação
Group of assigned designers created an event visual identity that not only captures unique characteristics of projects shown in the exhibition, but also projects a friendly and inspired atmosphere for visitors.

The goal is to make visitors feel inspired with all creative works surrounding them while they are walking through the exhibition displays. With the hope to create visual, graphic design, appreciation among them.
Membros da Equipa
Graphic designer :Poovakorn Watcharaphongphiphat
Graphic designer :Supawadee Pankongka
Graphic designer :Yasinee Sriworawiang.

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