O design Whoatemytofu Tipografia por Yuntong Sun é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Bronze na Categoria de Competição Design Social.

BronzeSocial· 2022

Whoatemytofu Tipografia

por Yuntong Sun

Cliente: Yuntong Sun

Vencedor do A' Design Award de Bronze na Categoria Social

39,448

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #127987

Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Whoatemytofu Tipografia

Whoatemytofu é um projeto de design social construído em torno de uma tipografia de código aberto chamada The Tofu Type. O nome faz referência a um provérbio chinês que usa o ato de comer tofu como metáfora para o assédio sexual. As formas das letras foram moldadas pelo processo de cortar tofu, e os espaços negativos remetem ao material cortado. O projeto inclui ainda uma série de cartazes e o conceito de um site. Os visitantes podem inserir as palavras ofensivas ouvidas durante o assédio e receber um cartaz para compartilhar nas redes sociais com uma hashtag. A tipografia pode ser baixada gratuitamente. O objetivo é dar voz às vítimas e um sentimento de união.

O Reconhecimento

Sobre o A' Design Award de Bronze

Whoatemytofu Tipografia conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Whoatemytofu Tipografia seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Whoatemytofu Tipografia satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. In combination with the influence of social media hashtags and came up with the #whoatemytofu headline and web production poster concept. We aim to use the power of Typography to offer people a new possibility to fight against sexual harassment and make them feel that they are not alone.
Dimensões e Embalagem: Poster, 1350px*1080px
Etiquetas: against sexual harassment, Typeface design, Website concept design, Protest, Social Media
Tecnologia de Produção: In order to make the whole project highly recognizable, the font design, the poster and the web design were all designed around the element of Tofu. I designed an open-source typeface design for this project, called The Tofu Type, which was also one of the most important parts of the project. Since fonts have always played an important role in protests, more and more designers have designed open-source fonts for social movements. The idea of this typeface design is derived from the process of cutting tofu and the shape of the negative space of the letters was obtained by the process of cutting tofu.
Desafio de Design: The research challenges of the project are threefold. First is the font design. Like Tofu's typeface design, this form connects the material and spiritual worlds, it is like a symbol, is a sense of connectedness that is empowering. The type design process is a big challenge as it requires not only constantly improving the readability of fonts, but also making them look like tofu. Next is the interaction and visual design of the website, Although it is only a concept design, the overall web design is already very well developed, such as how users input, how to get the poster, the design of static and dynamic posters, how to download and use TOFU TYPE, etc. Lastly, I researched and investigated the social issue of sexual harassment, and I went through a long process of interviews and research before designing the project.
Pesquisa: I interviewed dozens of people who had experienced sexual harassment before the design began. In addition to blatant acts of sexual harassment, there are also many acts in life that are not easily recognized and are easily overlooked, making it difficult to defend the rights of victims. Unlike the usual forms of protest, this project connects people to fight against sexual harassment through an extraordinary design by collecting and exposing the hurtful words used in sexual harassment.
Inspiração: "Eating Tofu" is a Chinese proverb and a metaphor for sexual harassment. WhoAteMyTofu is inspired by this metaphor and it is aims to arouse people's curiosity and attract more attention. Graphic design as well as typography can be a tool for social change. As a woman myself, I think this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against it. It is also a platform for them to speak out and feel united: You are not alone.
Duração do Projeto: The project is my graduation project and will be completed at Bauhaus University Weimar in March 2021.
Fluxo de Operação: Users can enter hurtful words they have heard when they were being sexually harassed on the "Make your own poster" page and get a designed poster that they can share on their social media, tagging the hashtag#WhoAteMyTofu. Users can also download and use the tofu typeface design for free on the site, which is also inspired by the Chinese metaphor for Eating Tofu.