Loacker Rebrand Embalagem de Alimentos por Marco Ventrice

O design Loacker Rebrand Embalagem de Alimentos por Marco Ventrice é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Prata na Categoria de Competição Design de Embalagem.

PrataEmbalagem· 2022

Loacker Rebrand Embalagem de Alimentos

por Marco Ventrice

Cliente: Spider

Vencedor do A' Design Award de Prata na Categoria Embalagem

33,693

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #127989

Visitar Site Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Loacker Rebrand Embalagem de Alimentos

O Rebrand Loacker é um sistema de embalagem e identidade de marca criado para uma histórica empresa alimentícia conhecida por seus wafers e produtos de chocolate. O logotipo assume a forma de um brasão que inclui o Monte Sciliar, uma referência ao sobrenome da família, às raízes e à natureza ao redor. Cada família de produtos é apresentada com uma descrição clara da receita e dos ingredientes. A hierarquia dos elementos da embalagem foi redefinida e as imagens dos produtos são realistas. Um código no verso de cada embalagem direciona a mais informações sobre a marca e o item.

O Reconhecimento

Sobre o A' Design Award de Prata

Loacker Rebrand Embalagem de Alimentos conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Loacker Rebrand Embalagem de Alimentos seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Loacker Rebrand Embalagem de Alimentos é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Dimensões e Embalagem: different sizes
Etiquetas: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Tecnologia de Produção: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Desafio de Design: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Pesquisa: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Inspiração: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Duração do Projeto: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Fluxo de Operação: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Membros da Equipa: Spider Adv, Loacker Team
Créditos de Imagem: All food images were realized featuring studio PiùLuce.