Azure City Centro de Marketing por Baobing Cai

O design Azure City Centro de Marketing por Baobing Cai é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Ferro na Categoria de Competição Design de Espaços Interiores e Exposições.

FerroInterior· 2022

Azure City Centro de Marketing

por Baobing Cai

Cliente: Cai Baobing

Vencedor do A' Design Award de Ferro na Categoria Interior

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Cores

O Design

Sobre Azure City Centro de Marketing

Azure City é o interior de um centro de marketing localizado em Jinan, na China, com 1.200 metros quadrados. O espaço inclui um lobby, uma área de transição artística, uma área de maquete arquitetônica e uma área de conversação. Cores simples, luz e sombra dissolvem os limites entre as áreas e criam uma sensação visual de amplitude. Metal moldado com linhas suaves decora o lobby. Uma escada helicoidal conecta o lobby às demais áreas, e luminárias de cristal descem ao longo da curva. O teto da área de maquetes utiliza vidro cristal azul. O tema é céu, pureza, baixo carbono e saúde.

O Reconhecimento

Sobre o A' Design Award de Ferro

Azure City Centro de Marketing conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Azure City Centro de Marketing seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Azure City Centro de Marketing merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The Azure City Marketing Center sits in Jinan, a sprawling city known for its many natural springs in Shandong province of Eastern China. Its overall design, combined with the community living vision of Azure City, sustains the simple yet impressive style so as to create an immersive visiting experience. It also gives people a feeling of closeness and gentleness as well as reflects the low-carbon, green and healthy brand concept of Azure City.
Dimensões e Embalagem: Covering a total space of 1,200m2, the Azure City Marketing Center includes a lobby, an art transition area, an architectural model area, a chatting area, etc.
Etiquetas: Light and shadow, spiral staircase, special-shaped metal
Tecnologia de Produção: The essence of the design is to show an high-end feeling through simple color combinations, and the use of light, shadow and decorations in the space. It blurs the boundaries between every area in the building to realize interaction and create an ethereal visual feeling. A shaped metal with smooth lines, simple colors decorates the lobby area to show texture and highlight practical uses. With the passage of light and shadow, the static space becomes more fluid and transparent. A revolving staircase, which considers visitors’ aesthetic, emotional appeal and behavior through the use of curves and straight lines, links the lobby to other areas. The shape of the revolving staircase also resembles a beating musical melody, in which a series of crystal lights fall down, embodying owners' longing for a better life in the future. The ceiling of the architectural model area is installed with light and transparent blue crystal glasses, which adds a bit of dynamism to the space. The center maintains a bright atmosphere full of sunlight and air, in which every person can feel comfortable. The design has shown the brand’s position of being high-end and simple as well as conveyed the vision of life in the future.
Desafio de Design: The essence of the design is to show an high-end feeling through simple color combinations, and the use of light, shadow and decorations in the space. It blurs the boundaries between every area in the building to realize interaction and create an ethereal visual feeling.
Pesquisa: Rather than piling up elements, an excellent design should be based on a comprehensive study of the space, dimension, shape, light, texture, material, color, etc. to embody people’s experience and spiritual feelings.
Inspiração: As Jinan is connected by an efficient and convenient transportation network and the Center is surrounded by plenty of picturesque and idyllic parks, the designers combined modern art techniques with the theme of “sky, purity, low-carbon and health" in the space design of the center to create an immersive visiting experience.
Duração do Projeto: April 2021
Fluxo de Operação: Designers have also given full play to the principles of light flow, reflection and projection to highlight the rhythm of the space, which fits perfectly with the theme of Azure City. The chatting area is not separated from the architectural model area to meet the interaction needs of the two spaces and creates an ethereal visual feeling. The seating area adopts curved sofa elements to blend with the building in a bid to form a harmonious and relaxed conversation space and atmosphere. The space are connected in a smooth and dynamic way, making the visiting experience better. And the building will be transformed into a center of other functions when the sales phase comes to an end.
Membros da Equipa: Cai Baobing