Grassy Premiados Embalagem de Café por Dimitri Lociks

O design Grassy Premiados Embalagem de Café por Dimitri Lociks é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Prata na Categoria de Competição Design de Embalagem.

PrataEmbalagem· 2022

Grassy Premiados Embalagem de Café

por Dimitri Lociks

Cliente: Grassy Caffè

Vencedor do A' Design Award de Prata na Categoria Embalagem

27,497

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #128993

Visitar Site Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Grassy Premiados Embalagem de Café

Grassy Premiados é um projeto de embalagem para café especial brasileiro. A caixa apresenta formas orgânicas e modulares inspiradas nas sementes de mogno, nos grãos de café e nas curvas da arquitetura modernista brasileira. A forma modular permite o empilhamento e uma exposição diferenciada nas prateleiras. A caixa é produzida em cartão com laminação fosca, hot stamping e impressão monocromática. O café é acondicionado em um saco plástico com válvula que protege os grãos do oxigênio. Um rótulo adesivo em filme metalizado sela a caixa e traz as informações do produto, o que permite uma personalização rápida a baixo custo.

O Reconhecimento

Sobre o A' Design Award de Prata

Grassy Premiados Embalagem de Café conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Grassy Premiados Embalagem de Café seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Grassy Premiados Embalagem de Café é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Dimensões e Embalagem: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Etiquetas: package, Brazilian coffee, biomimetic, bio design,
Tecnologia de Produção: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Desafio de Design: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Pesquisa: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Inspiração: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Duração do Projeto: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Fluxo de Operação: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Membros da Equipa: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Créditos de Imagem: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.