Treasured Brew of the Cave Embalagem de Garrafa de Baijiu por Tiger Pan

O design Treasured Brew of the Cave Embalagem de Garrafa de Baijiu por Tiger Pan é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Prata na Categoria de Competição Design de Embalagem.

PrataEmbalagem· 2022

Treasured Brew of the Cave Embalagem de Garrafa de Baijiu

por Tiger Pan

Cliente: Jiugui Liquor Co., Ltd

Vencedor do A' Design Award de Prata na Categoria Embalagem

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Cores

O Design

Sobre Treasured Brew of the Cave Embalagem de Garrafa de Baijiu

Treasured Brew of the Cave é um projeto de embalagem para o baijiu chinês. A clássica forma de garrafa em saco é mantida, com uma corda enrolada no gargalo, enquanto o material é alterado da porcelana para o vidro. A superfície de vidro acrescenta brilho e textura e diferencia a garrafa das embalagens cerâmicas utilizadas por outras marcas. Uma montanha é esculpida na base, em um estilo de desenho chinês antigo, para expressar o conceito de armazenamento em caverna, método utilizado há muito tempo pelo povo Miao. A garrafa permanece limpa e transparente, com o número seis gravado em relevo.

O Reconhecimento

Sobre o A' Design Award de Prata

Treasured Brew of the Cave Embalagem de Garrafa de Baijiu conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Treasured Brew of the Cave Embalagem de Garrafa de Baijiu seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Treasured Brew of the Cave Embalagem de Garrafa de Baijiu é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Dimensões e Embalagem: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Etiquetas: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Tecnologia de Produção: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Desafio de Design: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Pesquisa: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Inspiração: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Duração do Projeto: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Fluxo de Operação: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Membros da Equipa: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Créditos de Imagem: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu