Before the Midnight Hour Ilustrações De Móveis por Martin Reznik

O design Before the Midnight Hour Ilustrações De Móveis por Martin Reznik é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Ouro na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

OuroGráfico· 2022

Before the Midnight Hour Ilustrações De Móveis

por Martin Reznik

Cliente: Martin Reznik Illustration

Vencedor do A' Design Award de Ouro na Categoria Gráfico

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O Design

Sobre Before the Midnight Hour Ilustrações De Móveis

Uma série de ilustrações em preto e branco encomendadas por Marc Krusin e apresentando seus designs de móveis mais proeminentes para Knoll e Desalto. Inspirado nos quadrinhos e no cinema noir, o projeto quebra as convenções da ilustração de móveis ao trazer narrativa para as cenas, uso de perspectiva exagerada e uma estética melancólica noir. A falta de presença humana e objetos espalhados adicionam um elemento de mistério e suspense à história, enquanto o protagonista se revela em um final surpreendente. Todas as imagens foram desenhadas digitalmente no Adobe Photoshop usando o tablet Wacom Cintiq.

O Reconhecimento

Sobre o A' Design Award de Ouro

Before the Midnight Hour Ilustrações De Móveis conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Before the Midnight Hour Ilustrações De Móveis seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Before the Midnight Hour Ilustrações De Móveis cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Dimensões e Embalagem: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Etiquetas: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Tecnologia de Produção: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Desafio de Design: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Pesquisa: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Inspiração: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Duração do Projeto: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Fluxo de Operação: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Créditos de Imagem: All illustrations: Martin Reznik, 2021