SberPay Aplicativo de Pagamento por Sber

O design SberPay Aplicativo de Pagamento por Sber é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Prata na Categoria de Competição Design de Tecnologias Móveis, Aplicações e Software.

PrataDispositivo Móvel· 2022

SberPay Aplicativo de Pagamento

por Sber

Cliente: Sber

Vencedor do A' Design Award de Prata na Categoria Dispositivo Móvel

33,725

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #137184

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Cores

O Design

Sobre SberPay Aplicativo de Pagamento

O SberPay é um aplicativo de pagamento para compras online e dentro de aplicativos. Os pagamentos são concluídos por meio do aplicativo SberBank Online, de modo que os dados do cartão não são transferidos para lojas ou parceiros. O saldo do cartão pode ser consultado antes de cada pagamento. São suportados pagamentos únicos, pagamentos recorrentes e assinaturas, e um número ilimitado de cartões pode ser vinculado para uso posterior. A linguagem visual é simples e baseada na tipografia, em um botão e em um gradiente. O objetivo foi eliminar a necessidade de inserir os dados do cartão e tornar o pagamento rápido e seguro.

O Reconhecimento

Sobre o A' Design Award de Prata

SberPay Aplicativo de Pagamento conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que SberPay Aplicativo de Pagamento seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. SberPay Aplicativo de Pagamento é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Dimensões e Embalagem: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Etiquetas: innovation, payments, pay, acquiring, internetacquiring
Tecnologia de Produção: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Desafio de Design: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Pesquisa: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Inspiração: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Duração do Projeto: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Fluxo de Operação: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Patentes: Sberbank
Membros da Equipa: Daria Prokuda
Shishki Collective