Dragon Boat Festival Caixa de Presente de Petiscos por Yanhui Zhang

O design Dragon Boat Festival Caixa de Presente de Petiscos por Yanhui Zhang é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2023

Dragon Boat Festival Caixa de Presente de Petiscos

por Yanhui Zhang

Cliente: Wuhan Pufine Creative Technology Co., Ltd.

Vencedor do A' Design Award de Bronze na Categoria Embalagem

13,748

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #142241

Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Dragon Boat Festival Caixa de Presente de Petiscos

O Festival do Barco-Dragão é uma caixa de presente de petiscos criada para uma festividade tradicional chinesa. O design retrata a grandiosa cena de uma antiga celebração real, desenhada no estilo das tradicionais xilogravuras populares. A caixa é produzida com clicheria industrial e revestida com tecido azul-celeste. Linhas douradas delineiam os detalhes da imagem, e uma placa metálica dourada é aplicada sobre papel dourado no centro. A caixa abre-se em duas direções opostas. Seis caixas alongadas são acomodadas no interior em duas camadas e podem ser unidas em um único pergaminho ou exibidas separadamente.

O Reconhecimento

Sobre o A' Design Award de Bronze

Dragon Boat Festival Caixa de Presente de Petiscos conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Dragon Boat Festival Caixa de Presente de Petiscos seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Dragon Boat Festival Caixa de Presente de Petiscos satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
Dimensões e Embalagem: Box size: 400mm long, 293mm wide, 153mm high
Etiquetas: Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
Tecnologia de Produção: The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
Desafio de Design: As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
Pesquisa: The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
Inspiração: The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
Duração do Projeto: The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
Fluxo de Operação: The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
Membros da Equipa: Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli
Créditos de Imagem: Li An