Tathra Eco Camp A Identidade Da Marca por Amanda Dempster

O design Tathra Eco Camp A Identidade Da Marca por Amanda Dempster é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Ferro na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

FerroGráfico· 2023

Tathra Eco Camp A Identidade Da Marca

por Amanda Dempster

Cliente: Amanda Dempster

Vencedor do A' Design Award de Ferro na Categoria Gráfico

10,399

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Verificar Estado do Prémio para #142725

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Cores

O Design

Sobre Tathra Eco Camp A Identidade Da Marca

Depois de ter sido destruído nos devastadores incêndios florestais australianos, o Tathra Eco Camp precisava de uma identidade simbólica que contasse uma história de rejuvenescimento, história e imersão natural. Os proprietários procuravam um conjunto de marcas que valorizasse a história única da terra, ao mesmo tempo que honrasse o seu significado cultural e o seu compromisso com o ecoturismo. O estilo e as representações da marca resultantes refletem o apelo natural do acampamento e prestam homenagem à paisagem renovada com os anéis de árvores icônicos e o esquema de cores exclusivo, que simboliza o crescimento, a história e o rejuvenescimento do destino.

O Reconhecimento

Sobre o A' Design Award de Ferro

Tathra Eco Camp A Identidade Da Marca conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Tathra Eco Camp A Identidade Da Marca seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Tathra Eco Camp A Identidade Da Marca merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Dimensões e Embalagem: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Etiquetas: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Tecnologia de Produção: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Desafio de Design: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Pesquisa: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Inspiração: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Duração do Projeto: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Fluxo de Operação: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Patentes: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Membros da Equipa: Amanda Dempster
Créditos de Imagem: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)