O design Mohanii Identidade de Marca por Wei Sun é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Prata na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

PrataGráfico· 2023

Mohanii Identidade de Marca

por Wei Sun

Cliente: DOTONE Brand Design

Vencedor do A' Design Award de Prata na Categoria Gráfico

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Cores

O Design

Sobre Mohanii Identidade de Marca

Mohanii é uma identidade de marca criada para uma grife de moda enraizada na cultura oriental. O logotipo baseia-se em letras latinas, que conferem à marca um tom simples e internacional. A letra M é o símbolo central e remete à tinta nanquim, ligando o sinal à caligrafia chinesa. Formas serifadas e linhas de contorno são combinadas e reinterpretadas. As letras M e H são enfatizadas, enquanto as demais são reduzidas, de modo que se formam camadas visuais. O símbolo pode ser repetido, fragmentado e recomposto, e pode ser aplicado a qualquer meio.

O Reconhecimento

Sobre o A' Design Award de Prata

Mohanii Identidade de Marca conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Mohanii Identidade de Marca seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Mohanii Identidade de Marca é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Dimensões e Embalagem: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Etiquetas: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Tecnologia de Produção: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Desafio de Design: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Pesquisa: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Inspiração: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Duração do Projeto: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Fluxo de Operação: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Patentes: All copyrights DOTONE Brand Design,2020
Créditos de Imagem: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020