Untranslate Aplicativo de Aprendizagem de Idiomas por Arani Halder

O design Untranslate Aplicativo de Aprendizagem de Idiomas por Arani Halder é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Ferro na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

FerroGráfico· 2023

Untranslate Aplicativo de Aprendizagem de Idiomas

por Arani Halder

Cliente: Arani Halder

Vencedor do A' Design Award de Ferro na Categoria Gráfico

9,806

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #146106

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Cores

O Design

Sobre Untranslate Aplicativo de Aprendizagem de Idiomas

Untranslate é um aplicativo de aprendizagem de idiomas que ensina as nuances de uma língua por meio do aprendizado baseado em contexto. O Untranslate apresenta uma única palavra ou expressão a partir de uma lista curada e, em seguida, explica o termo selecionado por meio de quatro contextos: histórico, cultural, social e coloquial. Cada palavra é acompanhada por sua etimologia, livros, filmes e músicas relacionados, artigos e trechos de notícias, além de orientações sobre o uso em conversação. O aplicativo pode ser utilizado em dispositivos móveis, tablets e notebooks, e as telas seguem os padrões de acessibilidade.

O Reconhecimento

Sobre o A' Design Award de Ferro

Untranslate Aplicativo de Aprendizagem de Idiomas conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Untranslate Aplicativo de Aprendizagem de Idiomas seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Untranslate Aplicativo de Aprendizagem de Idiomas merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Untranslate explores the barrier between languages through the subjective experiences of people. It is an application that teaches you the nuances of a language through context-based learning. Deviating from the traditional academic sources, it introduces you specific cultural references and content that can only be learnt by living in the corresponding place or through conversations with native speakers.
Dimensões e Embalagem: Untranslate is meant to be an application that can be accessed on mobile devices as well as tablets and laptops. The screens and graphics are not only adaptable but are in line with the accessibility standards for all kinds of people.
Etiquetas: Application, Language, Education, Culture, Linguistics, Social, Context, Historical, Community
Tecnologia de Produção: After rigorous user testing, and evaluating existing language applications, these were some challenges.

Limited Functionality, content covered was very limited.
Lack of Context, information may not be contextually acceptable.
Impersonal, people do not connect with language.

Moving forward, here are the insights gained from the pain points.

Experience, the content should be put into real life context.
Context, more experiential approach to language learning.
Awareness, exposure to varied kinds of media.
Desafio de Design: The primary challenge in this project stemmed from the notion that language by itself can be an ineffective tool in seamlessly communicating across borders and backgrounds. During building the content and flow of the app, it was very important to get information from credible, first hand sources and be mindful of any social and culturally relevant information. There were several rounds of fact checking, so as to produce the most accurate and unbiased content.
Pesquisa: The research behind Untranslate involved first-hand interviews with multiple native speakers of multiple languages. The purpose of the interviews was to obtain experiential information about their perception of language, their social and political associations with it, in addition to any anecdotes they may have related to their linguistic background. Images and quotes were also requested from the interviewees so as to make the content of the application more relatable and welcoming.
Inspiração: Language is not just a tool, but a reflection of its surrounding culture, people, media, and socio-politics. Therefore, the true essence of a language can never truly be translated into another. Certain words, phrases, and expressions can only be fully understood by interacting with the culture and the people it has emerged and grown from. The large number of people who grow up outside their state or country often lose the privilege of being immersed in their native languages and cultures.
Duração do Projeto: This project started in New York City in August 2019 and finished in May 2021. Since then, it has won a Graphic Design USA Award, a Best Award (hosted by DINZ), an ADGA Award and a Communication Arts Interaction Design Award.
Fluxo de Operação: Untranslate provides the user with a single word or phrase from a curated list of contextually rich words. Upon selecting a word it presents you with 4 different contexts, historical, cultural, social and colloquial.

As a part of the four contexts, Untranslate presents the user with the etymology of the word; a list of curated culturally relevant content such as book, movies and songs; access to news articles and clips; and knowledge on how to use the word in a conversational setting.
Créditos de Imagem: Image and content research credits:
Esra Gumrukculer
Carolyn Olaguivel
Namra Khalid
Paloma Corrigan
Anamika Ananth
Aruja Kothari
Deveshi Jhunjhunwala
Jiahui Yu
Sinong Li
Sichao Liu
Anjana Halder
Iris Favand
Deepak Warrier