Burton Chengdu O Varejo por Sa and Boo Studio

O design Burton Chengdu O Varejo por Sa and Boo Studio é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Ouro na Categoria de Competição Design de Espaços Interiores e Exposições.

OuroInterior· 2023

Burton Chengdu O Varejo

por Sa and Boo Studio

Cliente: SA and BOO Studio

Vencedor do A' Design Award de Ouro na Categoria Interior

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Vencedor de Prémio Verificado

Verificar Estado do Prémio para #146820

Visitar Site Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Burton Chengdu O Varejo

Os momentos estimulantes e criativos acontecem de vez em quando. O ilustrador da equipe desenhou um conjunto de ilustrações em quadrinhos para traduzir o guia do usuário das engrenagens para neve e o desenvolvimento da história da marca, pesquisando a história da marca e as redes sociais na China para fazer tornar a loja um marco e fotografável é outro desafio, a equipe de design trabalha duro para combinar a tradicional estrutura de construção em madeira chinesa com a estrutura arquitetônica moderna e trazer de volta a memória da história da marca neste espaço conflitante é o objetivo final.

O Reconhecimento

Sobre o A' Design Award de Ouro

Burton Chengdu O Varejo conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Burton Chengdu O Varejo seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Burton Chengdu O Varejo cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The design is inspired by the nature, narrating the theme of a snowy and a sustainable future, and striving to shape Burton Chengdu flagship store into a carrier of One city Two world, The design shall meet both retail need and space itself, meanwhile strengthening the shopping experience of visitors and unique memory therefore establish a stronger relationship between the brand and customers and pass the brand spirit of Burton, passion and sustainability
Dimensões e Embalagem: The interior area is 265 sqm, the facade area is about 210 sqm.
Etiquetas: Snowboarding, Sustainable, Recycled, Commercial, Retails, Flagship, Fashion, Chinese, Installation, Sports
Tecnologia de Produção: We cared about the environmental issues, the facade we used wasted snow gears and construction materials, Since Jake Burton, the founder of Burton and the promoter of snowboarding, made snowboards in his workshop, team recreates his workshop by combining Chinese traditional mortise tenon structure with modern industrial material, Wood and metal build the skeleton of workshop, implying interactions between nature and industry, tradition and innovation, as well as past and future
Desafio de Design: The challenge is to translate the heritage and development of this unique brand, since it's not as common as other fashion retail. We work on the props to better fit the snow gear products, as well as differentiate the brand from another sports brand. Another outcome of the research, is the combination of eastern and western architect styles.
Pesquisa: The research focused on three main perspectives, first of all, the snowboarding sports itself, and then, the founder of this brand, who significantly influenced the whole industry. The third perspective is about the local elements. For the first perspective, since it is a flagship retail, understanding the market is essential. Also, winter sports is a growing industry in China, which requires more understandings of the connection between the products and this sports. On the other hand, the founder of this brand has very significant influences to this sports, to get a better view of his own experiences will help design.Background research is basically based on the brand's official site. Thirdly, Chengdu is the center of west south area in China, which is a very big market for the brand, so to better embed the local elements in the design is another concern. The methods of research contain internet resources, interviewing the staff, newspaper back in time. After all the research, how to translate the information visually is main concern. Therefore, except for the datas and words collected from resources, the design team created a set of illustration which could be used in design, and be seen by customers, therefore, get a better understanding of the brand and the design.
Inspiração: Elements of snowboarding are translated into materials and imagery for the viewers to read the brand message of Burton, People, Planet, Sports, is conveyed through the texture, Snowboarding gradually becomes popular while also causing environmental issues, In this case, uses of wasted construction materials from the last merchant and damaged gears supplied by Burton, By decomposing, mixing and reusing, eventually turned out to be the facade, We are committed to build an iconic landmark in the city
Duração do Projeto: The project started in May 2022 in Chengdu, China, and finished in December 2022, and now in In99 Shopping mall in Chengdu
Fluxo de Operação: The design team collected the wasted construction wastes from last retail store moved away, and ask Burton for their used snow gears or wasted products, Then we send to the factory to crumble them into ashes, however the color turns out to be not so idea since the product is colorful, Therefore, we add more wasted materials into the crumbled ashes, Then we adhesive the ashes together with the help of the factory workers, The final challenge for the sustainable facade material is waterproof test, the team tried several different media, eventually we let some micro spaces open on surfaces therefore it absorbs the water fast
Membros da Equipa: Bonnie Liao
Lisa Liu
Pavel Zhu
Créditos de Imagem: Image #1: Photographer Liu Wei
Image #2: Photographer Liu Wei
Image #3: Photographer Liu Wei
Image #4: Photographer Liu Wei
Image #5: Photographer Liu Wei
Video Credits: YinTai Group, IN99 Chengdu