Waaron Kuu's O Design Da Marca por Shawn Goh Chin Siang

O design Waaron Kuu's O Design Da Marca por Shawn Goh Chin Siang é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Bronze na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

BronzeGráfico· 2023

Waaron Kuu's O Design Da Marca

por Shawn Goh Chin Siang

Cliente: Hai Soon Leong Sdn.Bhd

Vencedor do A' Design Award de Bronze na Categoria Gráfico

13,375

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #149135

Visitar Site Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Waaron Kuu's O Design Da Marca

Waaron Kuu's é um restaurante que representa as seis principais culturas étnicas da Malásia. Para destacar a beleza geral da marca, a equipe utilizou o roxo profundo para enfatizar cada caráter cultural e adicionou jogos e instrumentos tradicionais. Também utilizaram diversos elementos locais para decorar as ilustrações, colocadas em diferentes cantos do restaurante e em tigelas e embalagens. O design não só apresenta as seis principais culturas étnicas da Malásia, mas também cria uma imagem de marca única para o restaurante.

O Reconhecimento

Sobre o A' Design Award de Bronze

Waaron Kuu's O Design Da Marca conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Waaron Kuu's O Design Da Marca seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Waaron Kuu's O Design Da Marca satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Dimensões e Embalagem: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Etiquetas: Malaysia, Malaysia Food, Branding Design
Tecnologia de Produção: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Desafio de Design: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Pesquisa: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Inspiração: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Duração do Projeto: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Fluxo de Operação: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Patentes: waaron kuns, 2023
Créditos de Imagem: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.