Kuwasawa Design School 2022 Guia por Kazune Watanabe

O design Kuwasawa Design School 2022 Guia por Kazune Watanabe é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Prata na Categoria de Competição Design de Média Impressa e Publicada.

PrataImpressão· 2023

Kuwasawa Design School 2022 Guia

por Kazune Watanabe

Cliente: Kuwasawa Design School

Vencedor do A' Design Award de Prata na Categoria Impressão

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Cores

O Design

Sobre Kuwasawa Design School 2022 Guia

Guia escolar da Kuwasawa Design School, a primeira escola de design do Japão. Nos últimos anos, a comunicação online tem aumentado e a linha entre a realidade e o virtual está a tornar-se ténue. Em tal situação, a equipe de design buscou a possibilidade do design expressando o que era reconhecido como digital com o analógico (papel e impressão). À primeira vista parece um livro comum, mas a animação funciona quando é retirado. O guia está dividido em volumes separados para que as pessoas possam apreciá-lo de diversas maneiras. Eles buscavam uma expressão digital usando tipografia.

O Reconhecimento

Sobre o A' Design Award de Prata

Kuwasawa Design School 2022 Guia conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Kuwasawa Design School 2022 Guia seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Kuwasawa Design School 2022 Guia é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Dimensões e Embalagem: Dimensions Width:182mm x Height:257mm x Depth:25mm
Etiquetas: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Tecnologia de Produção: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Desafio de Design: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Pesquisa: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Inspiração: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Duração do Projeto: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Fluxo de Operação: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.