Pinna Olive Oils Rótulos por Giovanni Murgia

O design Pinna Olive Oils Rótulos por Giovanni Murgia é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2023

Pinna Olive Oils Rótulos

por Giovanni Murgia

Cliente: Fratelli Pinna

Vencedor do A' Design Award de Bronze na Categoria Embalagem

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Vencedor de Prémio Verificado

Verificar Estado do Prémio para #150744

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Cores

O Design

Sobre Pinna Olive Oils Rótulos

O design das garrafas destes azeites tem um aspeto minimalista e clean, caracterizando-se apenas pelo elevado contraste entre o branco da garrafa e as cores selecionadas dos elementos do rótulo. O projeto visa criar um design contemporâneo, minimalista e apelativo para transmitir a visão da Fratelli Pinna, um equilíbrio entre os valores da inovação com a importância de estar enraizado na terra. Esta combinação inseparável é transmitida através da metáfora visual inspirada na obra do designer e artista sardo Eugenio Tavolara.

O Reconhecimento

Sobre o A' Design Award de Bronze

Pinna Olive Oils Rótulos conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Pinna Olive Oils Rótulos seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Pinna Olive Oils Rótulos satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
Dimensões e Embalagem: Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color.
Etiquetas: oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
Tecnologia de Produção: The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
Desafio de Design: The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
Pesquisa: The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
Inspiração: Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
Duração do Projeto: The project started in Sassari in October 2022 and finished in Sassari in February 2023.
Fluxo de Operação: The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
Membros da Equipa: Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini
Créditos de Imagem: Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023