Inspiration Season Cartaz por Chunyang Wang and Qianqian Yao

O design Inspiration Season Cartaz por Chunyang Wang and Qianqian Yao é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Bronze na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

BronzeGráfico· 2023

Inspiration Season Cartaz

por Chunyang Wang and Qianqian Yao

Cliente: Hangzhou Loft49

Vencedor do A' Design Award de Bronze na Categoria Gráfico

11,033

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #150999

Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Inspiration Season Cartaz

Inspiration Season é o design visual principal de um fórum de design realizado num parque criativo urbano em Hangzhou. O parque resultou da conversão de uma antiga fábrica de fibras químicas, e escolheu-se fio de lã azul para ligar o passado e o presente dos edifícios. O cartaz estático mede 841 por 594 milímetros, enquanto o cartaz em movimento tem dez segundos de duração em formato vertical. A lã, realmente suspensa, foi filmada em 4K com câmara e slider, sendo depois editada, com correção de cor e composição. A oscilação do fio expressa o momento da inspiração.

O Reconhecimento

Sobre o A' Design Award de Bronze

Inspiration Season Cartaz conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Inspiration Season Cartaz seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Inspiration Season Cartaz satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: “Inspiration Season” is the first large-scale design forum activity held by Hangzhou Loft49. Over 50 years Loft49 has been transformed from an old chemical fiber factory into an urban creative design park.Through several years of demolition and restoration, Loft49 was renewed. To commemorate this history, the author chose wool as the inspiration for this design. The past and the present of the factory building are connected by yarn. It has brought new ideas to the forum activities of the "Inspir
Dimensões e Embalagem: Poster : 841*594mm, Motion poster : 9:16 MOV Time:10 second
Etiquetas: Dynamic Poster, Live Filming, Culture of Factory Renovation, Expression of Inspiration
Tecnologia de Produção: 1.The poster was shot with Blackmagic and slide rails in 4K vertical screen.2. Post-effect processing, image pick-up, color matching and composition challenges were carried out.3. Combine the moving picture with the graphic design to output the final static poster and dynamic poster
Desafio de Design: The biggest challenge is how to give the content of the dynamic shooting more a sense of graphic design.
Pesquisa: Modern dynamic image technology is becoming more and more popular, which has a great impact on graphic design.People need to think about how static content fuses with dynamic images.Through the combination of film and graphic design images to find more interesting poster forms and try to break through the boundaries of graphic design. The forum received a lot of positive feedback，which triggered everyone's thinking about graphic design and dynamic design. It brings a new possibility to dynamic graphic design.
Inspiração: Posters are divided into static and dynamic forms.After actually photographing the real scene space where the wool is hanging, the technology processing is done.Converts the poster to a static state.The blue wool represents the factory of the past and the future of the place.Because Loft49's architectural spatiality is a feature, the dynamic part emphasizes the three-dimensional sense of space composed of wool.The shaking of the wool expresses the moment of inspiration.
Duração do Projeto: Created in Hangzhou China in August 2022
Fluxo de Operação: The first thing you see is the rotation of several lines in the picture, which is transformed into a flat poster in a sudden jerk. In the process, people will see the blue wool, sense of space, sudden surprise, and finally reveal the content. The overall flow allows visiters to understand the meaning of the picture and generate inner associations and inspiration.
Membros da Equipa: Chunyang Wang
Qianqian Yao