White and Blue Porcelain Embalagem de Garrafa de Bebida Destilada por Hai Zhu

O design White and Blue Porcelain Embalagem de Garrafa de Bebida Destilada por Hai Zhu é um vencedor altamente estimado do prestigioso 2024 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2024

White and Blue Porcelain Embalagem de Garrafa de Bebida Destilada

por Hai Zhu

Cliente: Shanxi Blue and White Porcelain Distillery Co., Ltd

Vencedor do A' Design Award de Bronze na Categoria Embalagem

17,607

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #154717

Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre White and Blue Porcelain Embalagem de Garrafa de Bebida Destilada

Porcelana Azul e Branca é um projeto de embalagem de garrafa criado para o Baijiu chinês premium. A forma da garrafa segue o vaso Yuhuchun, em formato de pera, e um gargalo esbelto torna a bebida fácil de manusear e servir. A paleta azul e branca inspira-se na porcelana tradicional e é aplicada com a técnica de sub-vidrado de Jingdezhen. Motivos dourados de Loong e caracteres do zodíaco chinês decoram a superfície, enquanto a tampa tem o formato da cabeça de um Loong. Foram criadas duas variações, para as bebidas envelhecidas por 30 anos e por 50 anos.

O Reconhecimento

Sobre o A' Design Award de Bronze

White and Blue Porcelain Embalagem de Garrafa de Bebida Destilada conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que White and Blue Porcelain Embalagem de Garrafa de Bebida Destilada seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. White and Blue Porcelain Embalagem de Garrafa de Bebida Destilada satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: This packaging is specially designed to celebrate the Year of the Loong, one of Chinese Zodiac years. It features an elegant colour scheme inspired by blue and white porcelain, exuding a refreshing and coordinated appeal. Its sleek body mirrors the contours of the pear shaped Yuhuchun vase celebrated in ancient poems, showing dynamic vitality and natural grace of curves. The vivid Loong motifs on the bottle captures the essence of Chinese culture with their distinctive patterns and colourway.
Dimensões e Embalagem: A one-pound package: 18.5 x 31 x 15mm
A three-pound package: 24.5 x 45 x 19mm
Etiquetas: Packaging for Premium Chinese Baijiu, The Theme of the Loong, Blue and White Porcelain Culture, The Pear Shaped Yuhuchun Vase, Underglaze Technique
Tecnologia de Produção: Treated through the sophisticated underglaze technique originating from Jingdezhen, the bottle rivals the beauty of the famed Yuhuchun vase. Its unique artistic effect evokes a rich traditional cultural ambiance. The cap is meticulously shaped like the head of the Loong, reflecting the premium quality and luxury of the packaging. The exquisite and distinctive Loong motifs on the bottle hold a universally recognized significance in Chinese Zodiac culture, symbolizing both power and prosperity.
Desafio de Design: The main challenge was to reinterpret traditional elements through modern design, all while creating visual depth and unfolding a narrative of traditional culture. In response, this packaging design not just inherits but also evolves the blue and white porcelain craftsmanship, and incorporates the theme of the Year of the Dragon, ultimately transcending the stereotypes of conventional liquor packaging. The outcome is a design with distinctive aesthetic appeal and profound cultural significance.
Pesquisa: This packaging design bridges the gap between traditional art and the tastes of modern consumers by integrating blue and white porcelain, as well as the historical and cultural significance of the Year of the Dragon. This fusion underscores a dedication to inheriting and innovating traditional culture and Chinese Baijiu industry. To highlight the premium quality and rarity of Chinese Baijiu, two distinct packaging variations have been crafted for the 30 year aged and 50 year aged varieties.
Inspiração: The bottle serves not only as a liquor vessel, but also as a modern interpretation of blue and white porcelain culture. This packaging integrates elements of this renowned traditional porcelain culture, highlighting the allure and historical significance of traditional Chinese art. The inspiration from blue and white porcelain is enriched by the theme of the Year of the Dragon, adding a mysterious sense and auspicious symbolism to the packaging while celebrating the charm of traditional culture.
Duração do Projeto: The design and development of this packaging started in Chengdu at the end of 2023. It was introduced to the Chinese market in January 2024.
Fluxo de Operação: To harmonize aesthetics with practicality, the design team has intricately adorned the bottle with original Loong motifs and outlined Chinese zodiac characters in gold, enriching the overall visual allure. The cap, shaped like the head of the Loong and coloured in gold, serves as a focal point, and elevates the opening experience into a unique and refined interaction with consumers. Modeled after the Yuhuchun vase, the bottle features a slender neck for easy handling while serving the liquor.
Membros da Equipa: Hai Zhu