Hao Prawns Embalagem de Tempero por Jin Zhang

O design Hao Prawns Embalagem de Tempero por Jin Zhang é um vencedor altamente estimado do prestigioso 2024 A' Design Award de Ferro na Categoria de Competição Design de Embalagem.

FerroEmbalagem· 2024

Hao Prawns Embalagem de Tempero

por Jin Zhang

Cliente: Wuhan Sanbu Brand Design

Vencedor do A' Design Award de Ferro na Categoria Embalagem

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Vencedor de Prémio Verificado

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Cores

O Design

Sobre Hao Prawns Embalagem de Tempero

Os designers utilizam uma grande área branca para se diferenciar de outros produtos similares, usando uma combinação de personagens familiares de pôquer e lagostim para criar familiaridade nos consumidores; Como os caracteres chineses do nome da marca são facilmente pronunciados de forma incorreta, o designer projetou o logotipo inglês da marca utilizando anotações em pinyin chinês. A adição do tom facilita a pronúncia correta do nome da marca, e a forma do tom assemelha-se a um visto, formando um gráfico auxiliar para a marca.

O Reconhecimento

Sobre o A' Design Award de Ferro

Hao Prawns Embalagem de Tempero conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Hao Prawns Embalagem de Tempero seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Hao Prawns Embalagem de Tempero merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Dimensões e Embalagem: Width 185mm x Depth 45mm x Height 256mm
Etiquetas: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Tecnologia de Produção: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Desafio de Design: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Pesquisa: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Inspiração: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Duração do Projeto: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Fluxo de Operação: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.