Beijing Wangfujing Xiyue Interior de Centro Comercial por Xia Gushuyu Commercial Space Design

O design Beijing Wangfujing Xiyue Interior de Centro Comercial por Xia Gushuyu Commercial Space Design é um vencedor altamente estimado do prestigioso 2024 A' Design Award de Ouro na Categoria de Competição Design de Espaços Interiores e Exposições.

OuroInterior· 2024

Beijing Wangfujing Xiyue Interior de Centro Comercial

por Xia Gushuyu Commercial Space Design

Cliente: Beijing Wangfujing Jinjie Shopping Center Co., Ltd.

Vencedor do A' Design Award de Ouro na Categoria Interior

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Cores

O Design

Sobre Beijing Wangfujing Xiyue Interior de Centro Comercial

O Beijing Wangfujing Xiyue é um interior de centro comercial que ocupa 19.800 metros quadrados na área central de Pequim. O projeto une a arquitetura tradicional chinesa a elementos futuristas. Beirais curvados para cima, animais ornamentais das cumeeiras, mísulas dougong e tetos em caixotão (zaojing) definem a estrutura, enquanto as ligas metálicas conferem resistência e durabilidade. Três pontos temáticos — Yuanshi Kou, a Praça do Relógio de Sol e Qiankun Fang — marcam os átrios. O primeiro subsolo abriga a área gastronômica e o segundo, o comércio varejista. A temperatura de cor e a intensidade da luz são controladas para criar atmosferas variadas.

O Reconhecimento

Sobre o A' Design Award de Ouro

Beijing Wangfujing Xiyue Interior de Centro Comercial conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Beijing Wangfujing Xiyue Interior de Centro Comercial seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Beijing Wangfujing Xiyue Interior de Centro Comercial cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Beijing Wangfujing Xiyue Shopping Mall stands as a globally renowned commercial street. Wangfujing has witnessed nearly 800 years of commercial evolution in China, and been expected to establish a new form of commerce. This project redefines shopping malls, and even becomes the most culturally vibrant block catering to youthful trends on Wangfujing Street. Through the design and content, it creates a super block where traditional culture and future technology collide and fuse.
Dimensões e Embalagem: It covers an area of 19,800 square meters.
Etiquetas: Wangfujing XY Toutiao, Chinese nuclear current shell, youthful trend, cultural confidence, themed business
Tecnologia de Produção: In the logic of scene creation, traditional culture forms the core structure, while modern materials give the shape. The framework retains the traditional architectural style, using elements like upturned eaves and roof ridge beasts. The decorative materials of metal alloys lead to good strength and durability. The project adopts various materials to improve spatial openness and transparency, and manipulate light in terms of color temperature and brightness, thereby creating diverse atmospheres.
Desafio de Design: The challenge was creating a space involving diverse labels such as fashion, culture, experience and socializing to lead business trend. The team has set up 3 major themed display points in the atriums: Yuanshi Kou, Sundial Square and Qiankun Fang, realizing a creative futuristic style while inheriting traditional culture. The cyberpunk Beijing rabbit god, featuring trendy visual expressions with a sense of technology, reinterprets the unique historical characteristics of the commercial space.
Pesquisa: Wangfujing Street, as the golden business card of Beijing, stands as the most popular commercial street in the country. Its commercial history of 100 years has become the epitome of modern commercial development in China. The design team has tapped into the power of rejuvenation, focused on Chinese Technology and New Art to steer the future development of Wangfujing, and shaped a new China chic across various fields, meeting the diverse needs of Generation Z and even the Alpha generation.
Inspiração: The project is located in a place with cultural significance in the core area of Beijing. Given its unique location, the design team proposed to unlock Beijing from a different perspective. They deeply explored traditional beams, columns, dougong decorative brackets, caisson ceilings, Hutong and quadrangle dwellings, and ancient wisdom related to directions, sundials, Qian and Kun, while incorporating lots of futuristic elements, creating a fusion of culture and future to shape XY Toutiao.
Duração do Projeto: This project started in March, 2022 in Beijing, and finished in December, 2023 in China.
Fluxo de Operação: The design team, taking spatial design, business format planning, brand introduction, etc. into account, has elevated content and innovated in scene creation, enabling the B1 and B2 floors to respectively encompass dining and trendy retail. This led to the groundbreaking presentation of a unique Y3K immersive new China chic aesthetic space. It offers users an immersive shopping experience, revolutionizing the perception of China chic among young people with futurism that goes beyond imagination.
Membros da Equipa: Wenzhe Gao
Jinchao Hei
Bing Bai
Jiawen Qi