Aquetha Embalagem de Saquê por Tacto Inc.

O design Aquetha Embalagem de Saquê por Tacto Inc. é um vencedor altamente estimado do prestigioso 2024 A' Design Award de Prata na Categoria de Competição Design de Embalagem.

PrataEmbalagem· 2024

Aquetha Embalagem de Saquê

por Tacto Inc.

Cliente: Tacto Inc

Vencedor do A' Design Award de Prata na Categoria Embalagem

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Vencedor de Prémio Verificado

Verificar Estado do Prémio para #158293

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O Design

Sobre Aquetha Embalagem de Saquê

Aquetha é um projeto de embalagem e identidade de marca para saquê japonês envelhecido. A garrafa é feita à mão por um artista vidreiro e moldada pela força da gravidade, o que confere uma curvatura natural que sugere a passagem do tempo. A forma arredondada também favorece um envelhecimento suave após o engarrafamento. Os rótulos transparentes são produzidos com impressão tipográfica em relevo seco, refletindo o caráter límpido do envelhecimento em temperatura de gelo. A caixa externa, de linhas simples, apresenta um sulco entre a tampa e o corpo para expressar a linha do tempo do envelhecimento. O design apresenta o saquê envelhecido como uma obra de arte, e não como um produto comum.

O Reconhecimento

Sobre o A' Design Award de Prata

Aquetha Embalagem de Saquê conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Aquetha Embalagem de Saquê seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Aquetha Embalagem de Saquê é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
Dimensões e Embalagem: Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm
Etiquetas: Packaging, Product Design, Website
Tecnologia de Produção: Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.

The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.

A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image.
Desafio de Design: Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
Inspiração: Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
Duração do Projeto: 2months, Tokyo, Japan
Fluxo de Operação: This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
Membros da Equipa: Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto
Créditos de Imagem: Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima