Summer Palace Tour Design de Marca por YeZhang

O design Summer Palace Tour Design de Marca por YeZhang é um vencedor altamente estimado do prestigioso 2024 A' Design Award de Ouro na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

OuroGráfico· 2024

Summer Palace Tour Design de Marca

por YeZhang

Cliente: Beijing Jiaotong University

Vencedor do A' Design Award de Ouro na Categoria Gráfico

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Verificar Estado do Prémio para #158812

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Cores

O Design

Sobre Summer Palace Tour Design de Marca

Summer Palace Tour é um design de marca criado para uma turnê comemorativa do Palácio de Verão, em Pequim. Três grandes conjuntos arquitetônicos são ilustrados em estilo 2.5D, abrangendo mais de 20 edificações tradicionais chinesas, nas cores preto, vermelho e verde. O design é aplicado em materiais de divulgação, artigos de escritório e souvenirs, impressos em papel couché e papel kraft com serigrafia e douração a quente. Uma caixa de papel kraft contém dois pôsteres, quatro chaveiros, fita adesiva, um envelope e um caderno. Os visitantes podem levar consigo, nas mãos, o patrimônio do jardim.

O Reconhecimento

Sobre o A' Design Award de Ouro

Summer Palace Tour Design de Marca conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Summer Palace Tour Design de Marca seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Summer Palace Tour Design de Marca cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Dimensões e Embalagem: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Etiquetas: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Tecnologia de Produção: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Desafio de Design: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Pesquisa: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Inspiração: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Duração do Projeto: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Fluxo de Operação: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Patentes: This work is all original images not copyrighted.
Membros da Equipa: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Créditos de Imagem: This work is all original images not copyrighted.