O design Yihe Dim Sum Design de Embalagem por Ye Zhang é um vencedor altamente estimado do prestigioso 2024 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.
BronzeEmbalagem· 2024
Yihe Dim Sum Design de Embalagem
por Ye Zhang
Cliente: Beijing Jiaotong University
Vencedor do A' Design Award de Bronze na Categoria Embalagem
Vencedor de Prémio Verificado
Verificar Estado do Prémio para #159111O Design
Sobre Yihe Dim Sum Design de Embalagem
Yihe Dim Sum é um projeto de embalagem para uma marca de confeitaria ao estilo de Pequim vendida no Palácio de Verão. A caixa externa mede 230 por 230 por 60 milímetros e acomoda quatro caixas menores de 110 por 110 por 45 milímetros. Quatro locais célebres do Palácio de Verão são ilustrados para representar os quatro sabores dos doces. As ilustrações combinam a arquitetura tradicional chinesa com um estilo pop art e elementos de colagem extraídos de pinturas tradicionais. A caixa utiliza impressão UV, uma entrecamada de papel, texto lateral em douração a quente e bordas com corte e vinco para maior durabilidade.
O Reconhecimento
Sobre o A' Design Award de Bronze
Yihe Dim Sum Design de Embalagem conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Yihe Dim Sum Design de Embalagem seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Yihe Dim Sum Design de Embalagem satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.
Por Trás do Design
Kit de Imprensa
Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.
- Propriedades Únicas
- To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
- Dimensões e Embalagem
- Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm - Etiquetas
- The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
- Tecnologia de Produção
- The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
- Desafio de Design
- The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
- Pesquisa
- Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging. - Inspiração
- The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent. - Duração do Projeto
- The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
- Fluxo de Operação
- The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
- Patentes
- This work is all original images not copyrighted.
- Membros da Equipa
- Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou - Créditos de Imagem
- This work is all original images not copyrighted.
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