Chilled Milk Carton Cartão por Kazuo Fukushima and Haruka Takeuchi

O design Chilled Milk Carton Cartão por Kazuo Fukushima and Haruka Takeuchi é um vencedor altamente estimado do prestigioso 2024 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2024

Chilled Milk Carton Cartão

por Kazuo Fukushima and Haruka Takeuchi

Cliente: Meiji China Investment Co.,Ltd.

Vencedor do A' Design Award de Bronze na Categoria Embalagem

16,969

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #159694

Visitar Site Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Chilled Milk Carton Cartão

Para competir no mercado chinês de leite premium, uma tecnologia única criou um leite premium direcionado a mulheres de 30 a 50 anos, combinando 100 por cento de leite cru com uma tecnologia de concentração que preserva nutrientes para um sabor rico. O projeto redefine a embalagem de leite, combinando inovação e qualidade japonesa com um sabor luxuoso. O roxo da embalagem simboliza nobreza, realçado por branco e dourado para elegância e qualidade, tornando o design distintamente memorável.

O Reconhecimento

Sobre o A' Design Award de Bronze

Chilled Milk Carton Cartão conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Chilled Milk Carton Cartão seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Chilled Milk Carton Cartão satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Dimensões e Embalagem: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Etiquetas: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Tecnologia de Produção: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Desafio de Design: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Pesquisa: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inspiração: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Duração do Projeto: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Fluxo de Operação: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patentes: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Membros da Equipa: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Créditos de Imagem: Photographer: Zhu Jie