China In The Classics Design Gráfico Promocional por Zhou Haiwen, Che Shilong and Guo Cheng

O design China In The Classics Design Gráfico Promocional por Zhou Haiwen, Che Shilong and Guo Cheng é um vencedor altamente estimado do prestigioso 2024 A' Design Award de Bronze na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

BronzeGráfico· 2024

China In The Classics Design Gráfico Promocional

por Zhou Haiwen, Che Shilong and Guo Cheng

Cliente: China Global Television Network Co., Ltd.

Vencedor do A' Design Award de Bronze na Categoria Gráfico

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Cores

O Design

Sobre China In The Classics Design Gráfico Promocional

China nos Clássicos é um design gráfico promocional criado para um programa de televisão sobre os clássicos da China antiga. Os livros constituem o tema principal do design. São referenciados livros antigos do Oriente e do Ocidente, incluindo tiras de bambu chinesas, livros encadernados com fio, rolos de pergaminho e livros de capa dura. Essas formas são desconstruídas e reorganizadas em símbolos visuais simples. Os títulos de dez clássicos são combinados com a caligrafia chinesa. A caixa-presente utiliza papel de textura especial. O design ajuda pessoas de diferentes origens culturais a compreender os livros e as histórias da China.

O Reconhecimento

Sobre o A' Design Award de Bronze

China In The Classics Design Gráfico Promocional conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que China In The Classics Design Gráfico Promocional seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. China In The Classics Design Gráfico Promocional satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Dimensões e Embalagem: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Etiquetas: China, Classics, Heritage, Culture, Creativity
Tecnologia de Produção: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Desafio de Design: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Pesquisa: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Inspiração: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Duração do Projeto: The project started in 2022 in China, and is still promoted and distributed.
Fluxo de Operação: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Membros da Equipa: Zhou Haiwen, Che Shilong, Guo Cheng
Créditos de Imagem: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng