Moonshot Bar Stand de Exposição por Takeshi Yoshida

O design Moonshot Bar Stand de Exposição por Takeshi Yoshida é um vencedor altamente estimado do prestigioso 2024 A' Design Award de Bronze na Categoria de Competição Design de Arquitetura de Feiras, Interiores e Exposições.

BronzeFeira· 2024

Moonshot Bar Stand de Exposição

por Takeshi Yoshida

Cliente: Takeshi Yoshida

Vencedor do A' Design Award de Bronze na Categoria Feira

20,781

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #160429

Visitar Site Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Moonshot Bar Stand de Exposição

Este é o Pavilhão do Japão na CES 2024, a maior convenção de tecnologia do mundo. O design é inspirado na simplicidade e minimalização, o conceito fundamental do Zen, que o Japão preserva desde os tempos antigos. Cria um caos organizado, o que significa múltiplas atrações caóticas cuidadosamente posicionadas. Existem 5 atrações, que são mesas de exposição, um balcão de informações, um bar, um espaço lounge e de convívio, e um espaço para eventos com um grande display. Diferentemente de um stand normal, os visitantes desfrutam de bebidas e conversas em um lounge e bar acolhedor, que denominamos Moonshot Bar.

O Reconhecimento

Sobre o A' Design Award de Bronze

Moonshot Bar Stand de Exposição conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Moonshot Bar Stand de Exposição seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Moonshot Bar Stand de Exposição satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The uniqueness of this space is creating organized chaos, which means chaotic multiple attractions carefully placed in one small space, though it’s an almost impossible mission. There are 5 attractions, which are exhibition tables, an information counter, a bar, a lounge and mingle space, and an event space with a large video display. Event space makes visitors to enter this space, then interaction and conversation starts at a bar and lounge. Also, lots of green is used in this space, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere.
Dimensões e Embalagem: The booth area is 60 feet x 50 feet. In other words, 18,288 mm x 15,240 mm.
Etiquetas: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, bar, green,
Tecnologia de Produção: Transparency and spaciousness is the most important aspect to get visitors’ attention as the ceiling of the venue is very low. Therefore, the design focuses on keeping the exhibition table height low and not using many walls. Visitors can appreciate the unblocked view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, this space intentionally uses warm white lighting and green plants to attract people and create a cozy atmosphere of a bar.
Desafio de Design: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract visitors. In this circumstance, transparency and spaciousness is the most important aspect to motivate visitors to come to this space. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unblocked view from one end to the other in this space. In addition, all the exhibitor’s demo tables face the aisle and have pillars wrapped in a creative way.
Pesquisa: In terms of design, creating more conversation and interaction in an exhibition booth is one of the biggest and important challenges because the communication between exhibitors and attendees could create new business. Literature review and field work by joining other major conventions all over the world has been done. The results dramatically have improved the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Inspiração: This design is for the Japan Pavilion at the CES 2024, one of the largest technology conventions in the glove. The design should make visitors feel the uniqueness of Japan. It is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Duração do Projeto: The project started in August 2023 in San Francisco and Tokyo, and finished in January 2024 in Las Vegas, and was exhibited in the largest technology themed convention in the globe, CES 2024 in January 2024.
Fluxo de Operação: Unlike the normal exhibition booth in a convention, visitors enjoy drinks and conversation in a cozy mingling lounge and bar, which we named Moonshot Bar. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and attendees. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
Créditos de Imagem: Takeshi Yoshida, 2024.