Ken14 Embalagem de Cerveja por China Resources Snow Breweries

O design Ken14 Embalagem de Cerveja por China Resources Snow Breweries é um vencedor altamente estimado do prestigioso 2025 A' Design Award de Prata na Categoria de Competição Design de Embalagem.

PrataEmbalagem· 2025

Ken14 Embalagem de Cerveja

por China Resources Snow Breweries

Cliente: China Resources Snow Breweries

Vencedor do A' Design Award de Prata na Categoria Embalagem

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Cores

O Design

Sobre Ken14 Embalagem de Cerveja

Ken 14 é uma embalagem criada para uma cerveja produzida com cevada nacional. O design abstrai o cenário natural dos campos de cevada de Hulunbuir, utilizando as cores branco, verde e dourado para evocar o crescimento da cevada, da muda à maturidade. O layout e o texto seguem o estilo dos antigos jornais chineses, o que favorece uma leitura fácil. Os materiais incluem uma alternativa ao couro de base biológica feita a partir do bagaço de malte, um tecido não tecido, um saco de papel kraft reciclável e uma caixa de papel biodegradável, escolhidos para apoiar a proteção ambiental.

O Reconhecimento

Sobre o A' Design Award de Prata

Ken14 Embalagem de Cerveja conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Ken14 Embalagem de Cerveja seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Ken14 Embalagem de Cerveja é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Dimensões e Embalagem: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Etiquetas: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Tecnologia de Produção: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Desafio de Design: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Pesquisa: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Inspiração: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Duração do Projeto: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Fluxo de Operação: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Membros da Equipa: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu