Piernas Largas Embalagem de Vinho por Ian Wallace

O design Piernas Largas Embalagem de Vinho por Ian Wallace é um vencedor altamente estimado do prestigioso 2025 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2025

Piernas Largas Embalagem de Vinho

por Ian Wallace

Cliente: Piernas Largas

Vencedor do A' Design Award de Bronze na Categoria Embalagem

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O Design

Sobre Piernas Largas Embalagem de Vinho

Piernas Largas é um projeto de embalagem para uma linha de quatro vinhos. Cada garrafa possui nome, conceito e ilustração próprios, inspirados em personagens e momentos familiares aos jovens do Chile. Os grafismos coloridos buscam iniciar conversas e transformar a garrafa em peça central dos encontros sociais. Cada garrafa de vidro comporta 750 ml, mede 300 mm de altura e pesa 710 g. A arte é aplicada por meio de um sleeve termoencolhível resistente, que suporta a refrigeração. A intenção é oferecer uma alternativa lúdica à apresentação tradicional do vinho.

O Reconhecimento

Sobre o A' Design Award de Bronze

Piernas Largas Embalagem de Vinho conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Piernas Largas Embalagem de Vinho seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Piernas Largas Embalagem de Vinho satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
Dimensões e Embalagem: Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
Etiquetas: Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
Tecnologia de Produção: For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
Desafio de Design: Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
Pesquisa: Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
Inspiração: The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
Duração do Projeto: The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
Fluxo de Operação: Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
Membros da Equipa: Freelance Designer: Ian Wallace
Créditos de Imagem: Images: Ian Wallace