Adam And Eve Embalagem de Alimentos por Antonia Skaraki

O design Adam And Eve Embalagem de Alimentos por Antonia Skaraki é um vencedor altamente estimado do prestigioso 2025 A' Design Award de Prata na Categoria de Competição Design de Embalagem.

PrataEmbalagem· 2025

Adam And Eve Embalagem de Alimentos

por Antonia Skaraki

Cliente: A|S Strategy, Branding & Communication

Vencedor do A' Design Award de Prata na Categoria Embalagem

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O Design

Sobre Adam And Eve Embalagem de Alimentos

A embalagem combina magistralmente narrativa, arte e tradição. Inspirada tanto pela narrativa bíblica quanto pela Odisseia de Homero, presta homenagem à tradição milenar de secar figos ao sol. Ilustrações botânicas vintage evocam um senso de exploração e descoberta, fundindo arte e ciência em uma referência aos cadernos dos antigos exploradores. O design celebra a generosidade da natureza e o engenho humano, criando uma conexão rica entre história, herança e o ofício da preservação. Esta embalagem transforma uma simples fruta em uma história de curiosidade, maestria artística e tradição.

O Reconhecimento

Sobre o A' Design Award de Prata

Adam And Eve Embalagem de Alimentos conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Adam And Eve Embalagem de Alimentos seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Adam And Eve Embalagem de Alimentos é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
Dimensões e Embalagem: Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
Etiquetas: Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
Tecnologia de Produção: Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
Desafio de Design: The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
Pesquisa: There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
Inspiração: The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
Duração do Projeto: The project started in January and finished in August. It hit the US markets in September.
Fluxo de Operação: This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.