Joy To Go Embalagem por Du Qingyu and Zhang Jun

O design Joy To Go Embalagem por Du Qingyu and Zhang Jun é um vencedor altamente estimado do prestigioso 2025 A' Design Award de Ferro na Categoria de Competição Design de Embalagem.

FerroEmbalagem· 2025

Joy To Go Embalagem

por Du Qingyu and Zhang Jun

Cliente: Joy Studio

Vencedor do A' Design Award de Ferro na Categoria Embalagem

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Vencedor de Prémio Verificado

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Cores

O Design

Sobre Joy To Go Embalagem

A embalagem de entrega de fast food Joy To Go integra o adorável personagem IP chamado Joy com a comida, criando um design coeso em todo o sistema de embalagem. Esses elementos lúdicos não são apenas projetados para diversão, mas também sugerem o mecanismo de abertura da embalagem. Por exemplo, um personagem com um hambúrguer em sua cabeça é apresentado na embalagem do hambúrguer. Mais ingredientes do hambúrguer podem ser gradualmente vistos apenas após os usuários abrirem a tampa. Além disso, a embalagem pode ser reutilizada, pois os padrões podem ser destacados para criar marcadores de livro, o que ajuda a promover a consciência ambiental.

O Reconhecimento

Sobre o A' Design Award de Ferro

Joy To Go Embalagem conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Joy To Go Embalagem seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Joy To Go Embalagem merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
Dimensões e Embalagem: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Etiquetas: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
Tecnologia de Produção: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Desafio de Design: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
Pesquisa: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Inspiração: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Duração do Projeto: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Fluxo de Operação: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Membros da Equipa: Du Qingyu
Zhang Jun
Créditos de Imagem: Du Qingyu