Kaorium Dispositivo de Experiência de Fragrâncias por Toshiharu Kurisu - Scentmatic

O design Kaorium Dispositivo de Experiência de Fragrâncias por Toshiharu Kurisu - Scentmatic é um vencedor altamente estimado do prestigioso 2025 A' Design Award de Prata na Categoria de Competição Design de Interface, Interação e Experiência do Utilizador.

PrataInterface· 2025

Kaorium Dispositivo de Experiência de Fragrâncias

por Toshiharu Kurisu - Scentmatic

Cliente: Scentmatic Inc.

Vencedor do A' Design Award de Prata na Categoria Interface

34,773

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #166218

Visitar Site Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Kaorium Dispositivo de Experiência de Fragrâncias

Este sistema de sinalização interativa oferece uma nova forma de experimentar e apreciar fragrâncias através da fusão entre aroma e linguagem. Utilizando a tecnologia Kaorium, alimentada por IA, que visualiza as características das fragrâncias, os usuários podem explorar suas percepções pessoais sobre aromas e descobrir palavras descritivas que ressoam com suas impressões. Isso permite que descubram fragrâncias que se alinham perfeitamente com suas sensibilidades individuais.

O Reconhecimento

Sobre o A' Design Award de Prata

Kaorium Dispositivo de Experiência de Fragrâncias conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Kaorium Dispositivo de Experiência de Fragrâncias seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Kaorium Dispositivo de Experiência de Fragrâncias é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents.
To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI.
Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement.
Dimensões e Embalagem: External dimensions W1083.5 × D718 × H850 mm
Weight 80kg

Using RFID, this new sensory experience combines scent and words, and the physical and digital, creating easy-to-understand and friendly interactions.
Etiquetas: Kaorium, AI, fragrance, signage, device
Tecnologia de Produção: Everyone perceives scents differently.
Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation.
With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents.
Desafio de Design: When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words.
Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value.
Pesquisa: In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo.
In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction.
The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK.
Inspiração: This project began with the vision of "enriching people's sensibilities and senses through fragrance."
Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently.
For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents.
Duração do Projeto: The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.
Fluxo de Operação: Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean."
Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience.
Patentes: Trademark (2023) 2022-082558 SCENTMATIC.Inc
Membros da Equipa: producer/director: Toshiharu Kurisu
designer: Yoshiyuki Habashima
Créditos de Imagem: Image #1: SCENTMATIC.Inc, Kaorium, 2025.
Image #2: SCENTMATIC.Inc, Kaorium, 2025.
Image #3: SCENTMATIC.Inc, Kaorium, 2025.
Image #4: SCENTMATIC.Inc, Kaorium, 2025.
Image #5: SCENTMATIC.Inc, Kaorium, 2025.