De Muros a Marcas Disciplina Eletiva, Livro de Arte por Paul Joshua Martinez Calderon

O design De Muros a Marcas Disciplina Eletiva, Livro de Arte por Paul Joshua Martinez Calderon é um vencedor altamente estimado do prestigioso 2025 A' Design Award de Bronze na Categoria de Competição Design de Educação, Auxiliares de Ensino e Conteúdo de Formação.

BronzeEducação· 2025

De Muros a Marcas Disciplina Eletiva, Livro de Arte

por Paul Joshua Martinez Calderon

Vencedor do A' Design Award de Bronze na Categoria Educação

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O Design

Sobre De Muros a Marcas Disciplina Eletiva, Livro de Arte

De Muros a Marcas é uma disciplina eletiva universitária e um livro de arte criados para ensinar a estudantes de arte e design sobre a arte de rua e sua influência no design contemporâneo. A ementa foi desenvolvida com a colaboração de profissionais de design e abrange perspectivas históricas e contemporâneas, projetos práticos e um projeto final ao longo de quinze aulas semanais. O livro de arte mede 32 cm por 28 cm e combina ilustrações feitas à mão com marcadores à base de álcool e tintas acrílicas com ilustrações digitais. Slides e modelos imprimíveis em A4 apoiam cada sessão de aula.

O Reconhecimento

Sobre o A' Design Award de Bronze

De Muros a Marcas Disciplina Eletiva, Livro de Arte conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que De Muros a Marcas Disciplina Eletiva, Livro de Arte seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. De Muros a Marcas Disciplina Eletiva, Livro de Arte satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: This project aims to educate university students in art and design about street art’s impact on contemporary design. Through the design of an elective course and accompanying artbook, a syllabus was developed and subsequently approved by design professionals. The elective course explores street art’s aesthetic and its potential to address social issues. The syllabus and the artbook includes practical projects, historical and contemporary insights.
Dimensões e Embalagem: The art book measures 32 cm in width and 28 cm in length, with various finishes that enhance durability and the quality of the illustrations. The slides and course syllabus are formatted according to the university's standards. The guides and sheets are designed in A4 size to ensure students can easily print them using a standard printer.
Etiquetas: Street Art, Art Book, Design Course, Cathedra, Illustration, Editorial Design, Book Design, Graffiti, University Class
Tecnologia de Produção: The project was developed using a variety of design and illustration techniques. It includes hand-drawn illustrations created with alcohol-based markers and acrylic paints, as well as digital illustrations using Procreate and Adobe software.
Desafio de Design: The main challenge of this project was demonstrating that street art holds valuable graphic material suitable for study in creative fields, aiming to use it as an effective communication tool for relevant projects. The difficulty lay in convincing professionals that urban art is more than vandalism or visual pollution. The course had to be engaging, with innovative content that students would appreciate and revisit. Graphic materials had to be effective, with a strong visual identity that showcased both design professionalism and street art creativity.
Pesquisa: For the development of the project, research was conducted through art books, drawing guides, and various studies and articles about how design and urban art can communicate social or business messages. Additionally, surveys and interviews were carried out with design professionals and students to validate the type of content that should be included for it to be both educational and engaging. Based on the research findings, a model class was created to assess the effectiveness and reception among teachers and university students, identifying strengths and areas for improvement.
Inspiração: Growing up in Huancayo, Peru, I initially saw graffiti as vandalism. However, exposure to street art in cities like Lima’s Callao and Barranco changed my perspective. I began experimenting with graffiti at age eleven, which sparked my interest in design. Influenced by American and European street art, I pursued graphic design in university. This led me to create an Art Book, demystifying graffiti's connection to design and it evolved into a successful elective course for my career.
Duração do Projeto: The project is designed to last for one regular "Universidad San Ignacio de Loyola" semester, approximately three months. The course is divided into 15 classes, one per week, covering all the content of the course syllabus, including practical exercises and the final project.
Fluxo de Operação: The book is designed to support students through various course sessions, acting as a guide that reinforces the instruction provided by the teacher. The slides are presented during class and are available to students at all times on the course's virtual classroom platform. Templates have been created to assist students in the initial steps of each learning session, featuring activities to be completed both in class and at home. All elements work together seamlessly to help students grasp fundamental concepts, promoting effective learning in design and street art.