Thorn Metamorphosis Animação de Produto por Qzens Furniture Art Design

O design Thorn Metamorphosis Animação de Produto por Qzens Furniture Art Design é um vencedor altamente estimado do prestigioso 2025 A' Design Award de Prata na Categoria de Competição Design de Cinema, Vídeo e Animação.

PrataCinema· 2025

Thorn Metamorphosis Animação de Produto

por Qzens Furniture Art Design

Cliente: QZENS Furniture - Art - Design

Vencedor do A' Design Award de Prata na Categoria Cinema

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Vencedor de Prémio Verificado

Verificar Estado do Prémio para #170360

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Cores

O Design

Sobre Thorn Metamorphosis Animação de Produto

Thorn Lighting transforma a forma mais afiada da natureza, o espinho, em um objeto de design moderno que incorpora o equilíbrio entre o duro e o suave, luz e sombra. Inspirada na metamorfose da natureza, esta iluminação simboliza força, resiliência e crescimento espiritual através da adversidade. O design combina bordas cruas e orgânicas com linhas industriais, refletindo a beleza e a esperança encontradas nos desafios. Uma experiência cinematográfica foi criada usando Houdini, Redshift e técnicas avançadas de simulação para representar visualmente esta transformação, fundindo o espírito selvagem da natureza com a estética moderna.

O Reconhecimento

Sobre o A' Design Award de Prata

Thorn Metamorphosis Animação de Produto conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Thorn Metamorphosis Animação de Produto seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Thorn Metamorphosis Animação de Produto é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
Dimensões e Embalagem: The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
Etiquetas: Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
Tecnologia de Produção: Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
Desafio de Design: Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
Pesquisa: The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
Inspiração: Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
Duração do Projeto: The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
Fluxo de Operação: The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
Membros da Equipa: Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN
Créditos de Imagem: Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN