Daity Picolé de Frutas por Mohsen Koofiani

O design Daity Picolé de Frutas por Mohsen Koofiani é um vencedor altamente estimado do prestigioso 2025 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2025

Daity Picolé de Frutas

por Mohsen Koofiani

Cliente: Zarrin Ghazal Co. - DAITY Ice cream

Vencedor do A' Design Award de Bronze na Categoria Embalagem

13,599

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #170509

Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Daity Picolé de Frutas

O design foi criado em um estilo pop-art moderno e vibrante. O uso de cores vivas inspiradas no verão, combinadas com tipografia grande e legível, é uma característica fundamental deste design, garantindo uma rápida transmissão de informações ao público. As cores selecionadas são baseadas nos sabores dos produtos, criando apelo visual para crianças, sensação de diversão para adolescentes e transmitindo qualidade e saúde para adultos.

O Reconhecimento

Sobre o A' Design Award de Bronze

Daity Picolé de Frutas conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Daity Picolé de Frutas seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Daity Picolé de Frutas satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
Dimensões e Embalagem: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Etiquetas: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
Tecnologia de Produção: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Desafio de Design: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
Pesquisa: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Inspiração: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Duração do Projeto: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Fluxo de Operação: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Créditos de Imagem: Creator and design Mohsen Koofiani